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Category Archives: Popular Culture
In 2018, We Were the Monsters on Maple Street
“The tools of conquest do not necessarily come with bombs and explosions and fallout. There are weapons that are simply thoughts, attitudes and prejudices to be found only in the minds of men. For the record, prejudices can kill. And … Continue reading
Posted in Popular Culture, social media, Uncategorized
1 Comment
Making Fear a Non-Factor
FEAR ONLY EXISTS IF YOU LET IT. Ask the man who casually fled the London Bridge terror attack with pint in hand. Ask the Borough Market restaurant patron who returned the next day to pay his bill and tip the … Continue reading
Posted in Current Affairs, Popular Culture, Uncategorized
1 Comment
A Japanese Music Lesson in Brand Storytelling, No Translation Needed
THE BEST STORIES don’t need to speak to us in order to speak to us. Language can be a barrier. We hear the words and instantly create perceptions that may or may not be intended. Words can deceive. That’s why … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, storytelling, Tosando
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Engagement vs. Enragement: Michael Sam, Richie Incognito, and the Two Sides of Social Media
WHEN MISSOURI FOOTBALL PLAYER Michael Sam revealed he was gay, it was a landmark moment not just for professional sports but also for the power of social media. Within seconds of Sam’s New York Times story and interview on ESPN, … Continue reading
Posted in Current Affairs, Popular Culture, social media
Tagged Michael Sam, NFL, Richie Incognito, social media
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Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters
“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, content marketing, hero's journey, marketing, PR, storytelling
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“Transformation” – Step Four of the Brand Storytelling Hero’s Journey
“The only thing that is constant is change.” – Heraclitus, Greek philosopher OUR ABILITY TO CHANGE defines us. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo went from heartless smuggler … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, hero's journey, story, storytelling
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