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Category Archives: Popular Culture
Making Fear a Non-Factor
FEAR ONLY EXISTS IF YOU LET IT. Ask the man who casually fled the London Bridge terror attack with pint in hand. Ask the Borough Market restaurant patron who returned the next day to pay his bill and tip the … Continue reading
Posted in Current Affairs, Popular Culture, Uncategorized
1 Comment
A Japanese Music Lesson in Brand Storytelling, No Translation Needed
THE BEST STORIES don’t need to speak to us in order to speak to us. Language can be a barrier. We hear the words and instantly create perceptions that may or may not be intended. Words can deceive. That’s why … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, storytelling, Tosando
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Engagement vs. Enragement: Michael Sam, Richie Incognito, and the Two Sides of Social Media
WHEN MISSOURI FOOTBALL PLAYER Michael Sam revealed he was gay, it was a landmark moment not just for professional sports but also for the power of social media. Within seconds of Sam’s New York Times story and interview on ESPN, … Continue reading
Posted in Current Affairs, Popular Culture, social media
Tagged Michael Sam, NFL, Richie Incognito, social media
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Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters
“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, content marketing, hero's journey, marketing, PR, storytelling
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“Transformation” – Step Four of the Brand Storytelling Hero’s Journey
“The only thing that is constant is change.” – Heraclitus, Greek philosopher OUR ABILITY TO CHANGE defines us. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo went from heartless smuggler … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, hero's journey, story, storytelling
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“Universal Truth” — Step One of the Brand Storytelling Hero’s Journey
IN MY FIRST POST, I briefly described the Brand Storytelling Hero’s Journey, a new model based on the original Hero’s Journey developed by Joseph Campbell. It’s a pattern rooted in mythology which has stood the test of time – and … Continue reading
Posted in Popular Culture, PR & Marketing
Tagged brand storytelling, hero's journey, story, storytelling
1 Comment
Homeless for the Holidays: A Thanksgiving Story
(The following post originally ran Nov. 21, 2007, and has become a Below the Fold holiday tradition of sorts. For those who have read it before, please pardon the repetition — and for those who are reading it for the … Continue reading
Posted in Popular Culture
39 Comments
Homeless for the Holidays
(The following post originally ran Nov. 21, 2007, and has become a Below the Fold holiday tradition of sorts. For those who have read it before, please pardon the repetition — and for those who are reading it for the … Continue reading
Posted in Current Affairs, Popular Culture
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Revisiting the Ghosts of Auroras Past
“If we don’t meet again, your final assignment from me is perhaps the most important lesson you will learn in life. Go to your mother, father, brother and sisters, and tell them with all your heart how much you love … Continue reading
Posted in News Media, Popular Culture
Tagged Aurora, Batman, Dark Knight, Theater Shooting, Virginia Tech
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