Category Archives: Popular Culture

Making Fear a Non-Factor

Posted on June 6, 2017 by g24khamr

FEAR ONLY EXISTS IF YOU LET IT. Ask the man who casually fled the London Bridge terror attack with pint in hand. Ask the Borough Market restaurant patron who returned the next day to pay his bill and tip the … Continue reading →

Posted in Current Affairs, Popular Culture, Uncategorized | 1 Comment

A Japanese Music Lesson in Brand Storytelling, No Translation Needed

Posted on April 22, 2014 by g24khamr

THE BEST STORIES don’t need to speak to us in order to speak to us. Language can be a barrier. We hear the words and instantly create perceptions that may or may not be intended. Words can deceive. That’s why … Continue reading →

Posted in Popular Culture, PR & Marketing, Uncategorized | Tagged brand storytelling, storytelling, Tosando | Leave a comment

Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters

Posted on February 3, 2014 by g24khamr

“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading →

Posted in Popular Culture, PR & Marketing, Uncategorized | Tagged brand storytelling, content marketing, hero's journey, marketing, PR, storytelling | Leave a comment

“Transformation” – Step Four of the Brand Storytelling Hero’s Journey

Posted on January 28, 2014 by g24khamr

“The only thing that is constant is change.” – Heraclitus, Greek philosopher OUR ABILITY TO CHANGE defines us. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo went from heartless smuggler … Continue reading →

Posted in Popular Culture, PR & Marketing, Uncategorized | Tagged brand storytelling, hero's journey, story, storytelling | Leave a comment

“Twist of Fate” – Step Three of the Brand Storytelling Hero’s Journey

Posted on January 24, 2014 by g24khamr

YOU HAVE CANCER. You go through treatment, get very sick and then, slowly but surely, you get better. The most advanced medical technology available saved your life – but then you drop dead at a backyard party because no one … Continue reading →

Posted in Popular Culture, PR & Marketing, Uncategorized | Tagged brand storytelling, marketing, narrative, stories, storytelling | Leave a comment

“Universal Truth” — Step One of the Brand Storytelling Hero’s Journey

Posted on January 13, 2014 by g24khamr

IN MY FIRST POST, I briefly described the Brand Storytelling Hero’s Journey, a new model based on the original Hero’s Journey developed by Joseph Campbell. It’s a pattern rooted in mythology which has stood the test of time – and … Continue reading →

Posted in Popular Culture, PR & Marketing | Tagged brand storytelling, hero's journey, story, storytelling | 1 Comment

Homeless for the Holidays: A Thanksgiving Story

Posted on November 27, 2013 by g24khamr

(The following post originally ran Nov. 21, 2007, and has become a Below the Fold holiday tradition of sorts. For those who have read it before, please pardon the repetition — and for those who are reading it for the … Continue reading →

Posted in Popular Culture | 39 Comments

Homeless for the Holidays

Posted on November 21, 2012 by g24khamr

Posted in Current Affairs, Popular Culture | Leave a comment

Revisiting the Ghosts of Auroras Past

Posted on July 21, 2012 by g24khamr

“If we don’t meet again, your final assignment from me is perhaps the most important lesson you will learn in life. Go to your mother, father, brother and sisters, and tell them with all your heart how much you love … Continue reading →

Posted in News Media, Popular Culture | Tagged Aurora, Batman, Dark Knight, Theater Shooting, Virginia Tech | Leave a comment