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Tag Archives: brand storytelling
Brand Superheroes: What’s Your Origin Story?
IN THE FIRST AVENGERS MOVIE, you see a team of superheroes join together to fight a common enemy. They use their powers to save the world, with little to no regard for their own safety. But you don’t know why. … Continue reading
Posted in PR & Marketing, Uncategorized
Tagged brand storytelling, content marketing, hero's journey, story, storytelling
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In 2015, Let’s Create Stories That Live Up To Our Screens
MY DAUGHTER RECENTLY UPGRADED from the I can’t-believe-you-carry-that-embarrassing-relic iPhone 4 to the new, shiny, I-am-a-respectable-member-of-modern-society iPhone 6. She touched the device and the heavens opened: Streaks of sunlight embraced her from the sky, fireworks erupted in a brilliant ballet and … Continue reading
Posted in social media, Technology
Tagged 2015 predicitions, brand storytelling, story, storytelling
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A Japanese Music Lesson in Brand Storytelling, No Translation Needed
THE BEST STORIES don’t need to speak to us in order to speak to us. Language can be a barrier. We hear the words and instantly create perceptions that may or may not be intended. Words can deceive. That’s why … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, storytelling, Tosando
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Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters
“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, content marketing, hero's journey, marketing, PR, storytelling
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“Transformation” – Step Four of the Brand Storytelling Hero’s Journey
“The only thing that is constant is change.” – Heraclitus, Greek philosopher OUR ABILITY TO CHANGE defines us. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo went from heartless smuggler … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, hero's journey, story, storytelling
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“Universal Truth” — Step One of the Brand Storytelling Hero’s Journey
IN MY FIRST POST, I briefly described the Brand Storytelling Hero’s Journey, a new model based on the original Hero’s Journey developed by Joseph Campbell. It’s a pattern rooted in mythology which has stood the test of time – and … Continue reading
Posted in Popular Culture, PR & Marketing
Tagged brand storytelling, hero's journey, story, storytelling
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