Tag Archives: marketing

Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters

“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading

Posted in Popular Culture, PR & Marketing, Uncategorized | Tagged , , , , , | Leave a comment

“Twist of Fate” – Step Three of the Brand Storytelling Hero’s Journey

YOU HAVE CANCER. You go through treatment, get very sick and then, slowly but surely, you get better. The most advanced medical technology available saved your life – but then you drop dead at a backyard party because no one … Continue reading

Posted in Popular Culture, PR & Marketing, Uncategorized | Tagged , , , , | Leave a comment

Breaking the Story Code: The Brand Storytelling “Hero’s Journey”

“A hero ventures forth from the world of common day into a region of supernatural wonder; fabulous forces are there encountered and a decisive victory is won; the hero comes back from this mysterious adventure with the power to bestow … Continue reading

Posted in PR & Marketing, Uncategorized | Tagged , , , | 2 Comments

The End of “Content” — Storytelling Using the Layered Narrative System

In my previous post I explained the Layered Narrative concept and why it’s the future of storytelling. But a concept is nothing without an engine to make it work in real lifeI’ve developed a simple system to help brands get the … Continue reading

Posted in Uncategorized | Tagged , , | 1 Comment

Moving On from Social Media

LET THIS BE THE YEAR. Let 2013 be the time it ends. I’m sick of social media and I’m sure most of you are, too. It’s done, it’s old and it’s out of touch with modern life. Giving clients a … Continue reading

Posted in social media | Tagged , , , | Leave a comment

Why Most Brands Will Suck at Storytelling

“STORY” IS THE NEW “CONTENT.” As buzzwords go, story isn’t entirely bad — for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. So … Continue reading

Posted in News Media, PR & Marketing, social media | Tagged , , , , , | 2 Comments

Why the New Facebook Matters for Marketers – and Why it Shouldn’t

(The following post originally appeared on the Velocidi.com blog.) Remember the days when Facebook would launch new features and then announce them? What a difference an impending IPO makes. Now Facebook not only tells us what’s going happen, it has … Continue reading

Posted in PR & Marketing, social media | Tagged , , | Leave a comment