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Tag Archives: marketing
Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters
“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, content marketing, hero's journey, marketing, PR, storytelling
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Breaking the Story Code: The Brand Storytelling “Hero’s Journey”
“A hero ventures forth from the world of common day into a region of supernatural wonder; fabulous forces are there encountered and a decisive victory is won; the hero comes back from this mysterious adventure with the power to bestow … Continue reading
The End of “Content” — Storytelling Using the Layered Narrative System
In my previous post I explained the Layered Narrative concept and why it’s the future of storytelling. But a concept is nothing without an engine to make it work in real lifeI’ve developed a simple system to help brands get the … Continue reading
Moving On from Social Media
LET THIS BE THE YEAR. Let 2013 be the time it ends. I’m sick of social media and I’m sure most of you are, too. It’s done, it’s old and it’s out of touch with modern life. Giving clients a … Continue reading
Why Most Brands Will Suck at Storytelling
“STORY” IS THE NEW “CONTENT.” As buzzwords go, story isn’t entirely bad — for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. So … Continue reading
Posted in News Media, PR & Marketing, social media
Tagged marketing, media, PR, social media, story, storytelling
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Why the New Facebook Matters for Marketers – and Why it Shouldn’t
(The following post originally appeared on the Velocidi.com blog.) Remember the days when Facebook would launch new features and then announce them? What a difference an impending IPO makes. Now Facebook not only tells us what’s going happen, it has … Continue reading
Social Media Won’t Kill Listening, But It’s Getting Harder to Hear
Not all that long ago – albeit longer than we may care to admit – families gathered around large living room radios and listened to news, dramas, comedies and live music. People read newspapers and heard the words spring to … Continue reading
Social Media, Super Bowl Edition: Be a Community Quarterback
Now is the time of year when thoughts turn to matters of the heart – and no, I’m not talking about Valentine’s Day. I’m talking about the Super Bowl, where we see the heart of a champion. And Super Bowl … Continue reading
Posted in PR & Marketing, social media
Tagged community manager, marketing, PR, social media, Super Bowl
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2012 Prediction: Paper Will Be the Next Disruptive Technology
There’s a little-known scene in the movie “Star Trek: First Contact,” where Lt. Commander Data, an android, observes Captain Jean-Luc Picard touching the hull of an historic spacecraft. The captain smiles and taps the ship with his bare fingers, to … Continue reading
Posted in Innovation, PR & Marketing, Technology
Tagged 2012, communications, digital, marketing, paper, technology, trends
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Gary Goldhammer - Below the Fold 