My more than 25 years of experience as a journalist and integrated communications professional spans B2C and B2B companies across a full sweep of industries, from consumer products, entertainment, healthcare and technology, to emerging Web3 businesses. My expertise includes content and digital marketing, branding and positioning, social media planning and execution, corporate communications, public affairs, executive thought leadership and influencer engagement.
I helped Netflix launch its first social media channels and assisted with early content distribution deals. I worked with leadership at Adobe and eBay to start some of their first-ever social media marketing programs. I’ve created and executed content marketing initiatives for Ford and Mazda, as well as Walgreens, Bank of America and many others.
More recently I launched a first-of-its-kind NFT campaign for a global electric vehicle manufacturer. I’m currently leading integrated marketing for a new Web3 crypto venture and content marketing for a major U.S. based retailer.
Great storytelling is audience focused and channel agnostic. That’s why I blend my journalism background and love for all things digital and storytelling to help companies develop integrated corporate and brand communications efforts rooted in emotion and empathy, delivering results with passion and purpose. I do everything from strategy and message development to driving ongoing content creation, publishing and distribution.
I’ve worked as a reporter for The Associated Press, United Press International and Scripps-Howard Newspapers, among others; served as a newsroom editor; and authored books on the death penalty and the media industry. My latest book, a fiction novel titled Zaria’s Gate, was published in 2017. My next novel is due in 2023.
I don’t believe in ordinary and I work every day to help others do the same.