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Tag Archives: content marketing
Brand Superheroes: What’s Your Origin Story?
IN THE FIRST AVENGERS MOVIE, you see a team of superheroes join together to fight a common enemy. They use their powers to save the world, with little to no regard for their own safety. But you don’t know why. … Continue reading
Posted in PR & Marketing, Uncategorized
Tagged brand storytelling, content marketing, hero's journey, story, storytelling
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Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters
“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, content marketing, hero's journey, marketing, PR, storytelling
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Gary Goldhammer - Below the Fold 