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Tag Archives: stories
“Twist of Fate” – Step Three of the Brand Storytelling Hero’s Journey
YOU HAVE CANCER. You go through treatment, get very sick and then, slowly but surely, you get better. The most advanced medical technology available saved your life – but then you drop dead at a backyard party because no one … Continue reading →
Posted in Popular Culture, PR & Marketing, Uncategorized
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Tagged brand storytelling, marketing, narrative, stories, storytelling
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An Apology: My Social Media Confession
On behalf of myself as a professional communicator, I want to apologize. If you are a company, I’ve misled you. If you are a consumer, I’ve used you. And as much as I’d like to change the future, there may … Continue reading →
Posted in Uncategorized
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Tagged communications, content, journalism, media, PR, social media, stories
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