Tag Archives: stories

“Twist of Fate” – Step Three of the Brand Storytelling Hero’s Journey

Posted on January 24, 2014 by

YOU HAVE CANCER. You go through treatment, get very sick and then, slowly but surely, you get better. The most advanced medical technology available saved your life – but then you drop dead at a backyard party because no one … Continue reading →

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An Apology: My Social Media Confession

Posted on May 24, 2010 by

On behalf of myself as a professional communicator, I want to apologize. If you are a company, I’ve misled you. If you are a consumer, I’ve used you. And as much as I’d like to change the future, there may … Continue reading →

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