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Tag Archives: PR
Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters
“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, content marketing, hero's journey, marketing, PR, storytelling
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Moving On from Social Media
LET THIS BE THE YEAR. Let 2013 be the time it ends. I’m sick of social media and I’m sure most of you are, too. It’s done, it’s old and it’s out of touch with modern life. Giving clients a … Continue reading
Social Media, Milkshakes, and Life After Death (Father’s Day Re-Post)
EVERY FATHER’S DAY I use this space to remember those who don’t or perhaps never had fathers. Usually I just repost this story, originally published in 1990 when I was a newspaper columnist. Today, however, I decided to reach all … Continue reading
Posted in Popular Culture, social media
Tagged father's day, media, PR, social media
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Why Most Brands Will Suck at Storytelling
“STORY” IS THE NEW “CONTENT.” As buzzwords go, story isn’t entirely bad — for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. So … Continue reading
Posted in News Media, PR & Marketing, social media
Tagged marketing, media, PR, social media, story, storytelling
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Social Media Won’t Kill Listening, But It’s Getting Harder to Hear
Not all that long ago – albeit longer than we may care to admit – families gathered around large living room radios and listened to news, dramas, comedies and live music. People read newspapers and heard the words spring to … Continue reading
Social Media, Super Bowl Edition: Be a Community Quarterback
Now is the time of year when thoughts turn to matters of the heart – and no, I’m not talking about Valentine’s Day. I’m talking about the Super Bowl, where we see the heart of a champion. And Super Bowl … Continue reading
Posted in PR & Marketing, social media
Tagged community manager, marketing, PR, social media, Super Bowl
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My Year of Living (Not So) Dangerously
There are three kinds of “leaps” a person can take: A leap of conscience A leap of comfort A leap of faith A year ago, I took all three. I ran giddy and trembling into the unknown. I leaped – … Continue reading
Posted in PR & Marketing
Tagged Edelman, Edelman Digital, marketing, PR, public relations, Velocidi
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Letting the Audience Lead
An anxious mother walked closely behind her son at the Seattle airport. The child, who was barely a toddler, wanted to explorer. The mom wanted to catch him before he “explored” down the escalator. This delicate dance – son dashing … Continue reading
Shit My Conscience Says
There are times – this being one of them – when it needs to stop. I know what I’m “supposed” to do. I know what I’m expected to say when in a meeting with clients or chatting with peers. But … Continue reading
Brands Should Be Social, But That Doesn’t Make Them Your “Friends”
I have a friend who sells insurance. The problem is I never know when he is my friend or when he is an insurance salesman – he says he wants to be both, but I know deep down that what … Continue reading
Posted in PR & Marketing, social media
Tagged Facebook, marketing, PR, social, social media
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