“If we don’t meet again, your final assignment from me is perhaps the most important lesson you will learn in life. Go to your mother, father, brother and sisters, and tell them with all your heart how much you love them. And tell them you know how much they love you too. Go out ofContinue reading “Revisiting the Ghosts of Auroras Past”
Category Archives: News Media
Why Most Brands Will Suck at Storytelling
“STORY” IS THE NEW “CONTENT.” As buzzwords go, story isn’t entirely bad — for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. So I’m good with story. But let’s be honest, success lies not in the idea butContinue reading “Why Most Brands Will Suck at Storytelling”
From Interest to Identity: Social Media and Local Journalism Will Lead Us Back
Pinterest is the latest but not the first. For that title you need to go back to Compuserve and AOL 1.0, back even to the Usenet and BBS systems. You need to add blogs and communities like iVillage to the list, and countless groups, services and platforms dedicated to one thing: Creating Communities of Interest.Continue reading “From Interest to Identity: Social Media and Local Journalism Will Lead Us Back”
Introducing “PEARL” – A Tool for Determining What People Will Pay for Online News
The easy answer to how much consumers will pay for online news – if there is such a thing as an easy answer – is “they’ll pay what it’s worth.” Of course that’s’ the problem: In a world where free access to news is a presumed birthright and stories have been reduced to commoditized piecesContinue reading “Introducing “PEARL” – A Tool for Determining What People Will Pay for Online News”
Murdoch, The Daily, and Journalism as Art
“I do certainly see the day when more people will be buying their newspapers on portable reading panels than on crushed trees. Then we’re going to have no paper, no printing plants, no unions. It’s going to be great.” — Rupert Murdoch, Sept. 14, 2009 “Thanks for the trial subscription, but so far, it isContinue reading “Murdoch, The Daily, and Journalism as Art”
The WikiLeaks Saga: Transparency without Judgment is Gossip, not Journalism
Everyone is talking about the WikiLeaks disclosure of confidential diplomatic cables revealing the oft prickly relationship nations have with each other. That this comes as a shock is almost as shocking as the messages themselves, which, stripped of the Bond/Bourne intrigue and hurt pride, amount to little more than high school gossip and in-fighting amongContinue reading “The WikiLeaks Saga: Transparency without Judgment is Gossip, not Journalism”
Two out of Three is Best for Online Journalism
You all know the rule. No, not the Golden Rule, which of course is never speak to John Hamm unless Hamm speaks to you first, no matter how handsome and inviting he looks. Seriously, Hamm is like Bieber for MILFs. I mean the “Pick Two” rule — cheap, fast, or good. Most people when hiringContinue reading “Two out of Three is Best for Online Journalism”
Ten Steps for Moving Journalism Forward
The Society of Professional Journalists (SPJ) has a problem — it's still a "society" (the oldest of its kind), but the terms "professional" and "journalist" are not what they used to be. Digital media and bottom-up news models have forced SPJ to re-evaluate its role and how it best can help today's journalists survive andContinue reading “Ten Steps for Moving Journalism Forward”
Newspapers: Making the Case for Free
(Originally posted at http://www.edelmandigital.com) The future of newspapers may well be in Colorado, once home to the late “gonzo journalism” provocateur Hunter S. Thomson and today home to no less that 12 free dailies. All of these papers are very local, and perhaps more importantly, successful. This trend is even more interesting in light ofContinue reading “Newspapers: Making the Case for Free”
The Real Story behind “The Last Newspaper”
You don’t get to age 43 without experiencing some loss, usually the loss of hair and the ability to maintain that body you once knew in high school. It’s a familiar theme, even necessary. Hell, without loss there would never have been a Disney animated film. A few days ago, someone asked what my newContinue reading “The Real Story behind “The Last Newspaper””
Gary Goldhammer -- Strategic storytelling for brands, organizations and executives 