Category Archives: PR & Marketing

Brand Superheroes: What’s Your Origin Story?

Posted on October 5, 2016 by

IN THE FIRST AVENGERS MOVIE, you see a team of superheroes join together to fight a common enemy. They use their powers to save the world, with little to no regard for their own safety. But you don’t know why. … Continue reading →

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A Japanese Music Lesson in Brand Storytelling, No Translation Needed

Posted on April 22, 2014 by

THE BEST STORIES don’t need to speak to us in order to speak to us.  Language can be a barrier. We hear the words and instantly create perceptions that may or may not be intended. Words can deceive. That’s why … Continue reading →

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Memories, Social Media and the Secret to Transforming Time

Posted on March 9, 2014 by

TIME IS A THIEF. My first memory was not my first memory, it was simply all that was left after time erased the first eight years of my life. Time took away my dad so it took any memory of … Continue reading →

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Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters

Posted on February 3, 2014 by

“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading →

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“Transformation” – Step Four of the Brand Storytelling Hero’s Journey

Posted on January 28, 2014 by

“The only thing that is constant is change.” – Heraclitus, Greek philosopher  OUR ABILITY TO CHANGE defines us. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo went from heartless smuggler … Continue reading →

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“Twist of Fate” – Step Three of the Brand Storytelling Hero’s Journey

Posted on January 24, 2014 by

YOU HAVE CANCER. You go through treatment, get very sick and then, slowly but surely, you get better. The most advanced medical technology available saved your life – but then you drop dead at a backyard party because no one … Continue reading →

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“Emotional Hero” — Step Two of the Brand Storytelling Hero’s Journey

Posted on January 19, 2014 by

EACH STEP OF THE Brand Storytelling Hero’s Journey is essential, but perhaps none more so than step two, the Emotional Hero. You might argue that emotion isn’t just a step; it’s a core ingredient in the overall narrative. Emotion – … Continue reading →

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“Universal Truth” — Step One of the Brand Storytelling Hero’s Journey

Posted on January 13, 2014 by

IN MY FIRST POST, I briefly described the Brand Storytelling Hero’s Journey, a new model based on the original Hero’s Journey developed by Joseph Campbell. It’s a pattern rooted in mythology which has stood the test of time – and … Continue reading →

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Breaking the Story Code: The Brand Storytelling “Hero’s Journey”

Posted on January 7, 2014 by

“A hero ventures forth from the world of common day into a region of supernatural wonder; fabulous forces are there encountered and a decisive victory is won; the hero comes back from this mysterious adventure with the power to bestow … Continue reading →

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Brands Just Want to be Remembered

Posted on August 8, 2013 by

I wonder what people would do if they knew. Every day, all around them, companies and brand managers and marketers are jockeying for attention. Consumers are segmented into audiences, targets and strings of data. They are talked about and analyzed … Continue reading →

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