Tag Archives: story

Brand Superheroes: What’s Your Origin Story?

Posted on October 5, 2016 by

IN THE FIRST AVENGERS MOVIE, you see a team of superheroes join together to fight a common enemy. They use their powers to save the world, with little to no regard for their own safety. But you don’t know why. … Continue reading →

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In 2015, Let’s Create Stories That Live Up To Our Screens

Posted on December 29, 2014 by

MY DAUGHTER RECENTLY UPGRADED from the I can’t-believe-you-carry-that-embarrassing-relic iPhone 4 to the new, shiny, I-am-a-respectable-member-of-modern-society iPhone 6. She touched the device and the heavens opened: Streaks of sunlight embraced her from the sky, fireworks erupted in a brilliant ballet and … Continue reading →

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“Transformation” – Step Four of the Brand Storytelling Hero’s Journey

Posted on January 28, 2014 by

“The only thing that is constant is change.” – Heraclitus, Greek philosopher  OUR ABILITY TO CHANGE defines us. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo went from heartless smuggler … Continue reading →

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“Emotional Hero” — Step Two of the Brand Storytelling Hero’s Journey

Posted on January 19, 2014 by

EACH STEP OF THE Brand Storytelling Hero’s Journey is essential, but perhaps none more so than step two, the Emotional Hero. You might argue that emotion isn’t just a step; it’s a core ingredient in the overall narrative. Emotion – … Continue reading →

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“Universal Truth” — Step One of the Brand Storytelling Hero’s Journey

Posted on January 13, 2014 by

IN MY FIRST POST, I briefly described the Brand Storytelling Hero’s Journey, a new model based on the original Hero’s Journey developed by Joseph Campbell. It’s a pattern rooted in mythology which has stood the test of time – and … Continue reading →

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Breaking the Story Code: The Brand Storytelling “Hero’s Journey”

Posted on January 7, 2014 by

“A hero ventures forth from the world of common day into a region of supernatural wonder; fabulous forces are there encountered and a decisive victory is won; the hero comes back from this mysterious adventure with the power to bestow … Continue reading →

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Why Most Brands Will Suck at Storytelling

Posted on May 7, 2012 by

“STORY” IS THE NEW “CONTENT.” As buzzwords go, story isn’t entirely bad — for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. So … Continue reading →

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