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Tag Archives: hero’s journey
Brand Superheroes: What’s Your Origin Story?
IN THE FIRST AVENGERS MOVIE, you see a team of superheroes join together to fight a common enemy. They use their powers to save the world, with little to no regard for their own safety. But you don’t know why. … Continue reading
Posted in PR & Marketing, Uncategorized
Tagged brand storytelling, content marketing, hero's journey, story, storytelling
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Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters
“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, content marketing, hero's journey, marketing, PR, storytelling
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“Transformation” – Step Four of the Brand Storytelling Hero’s Journey
“The only thing that is constant is change.” – Heraclitus, Greek philosopher OUR ABILITY TO CHANGE defines us. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo went from heartless smuggler … Continue reading
Posted in Popular Culture, PR & Marketing, Uncategorized
Tagged brand storytelling, hero's journey, story, storytelling
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“Emotional Hero” — Step Two of the Brand Storytelling Hero’s Journey
EACH STEP OF THE Brand Storytelling Hero’s Journey is essential, but perhaps none more so than step two, the Emotional Hero. You might argue that emotion isn’t just a step; it’s a core ingredient in the overall narrative. Emotion – … Continue reading
“Universal Truth” — Step One of the Brand Storytelling Hero’s Journey
IN MY FIRST POST, I briefly described the Brand Storytelling Hero’s Journey, a new model based on the original Hero’s Journey developed by Joseph Campbell. It’s a pattern rooted in mythology which has stood the test of time – and … Continue reading
Posted in Popular Culture, PR & Marketing
Tagged brand storytelling, hero's journey, story, storytelling
1 Comment
