Tag Archives: hero’s journey

Brand Superheroes: What’s Your Origin Story?

IN THE FIRST AVENGERS MOVIE, you see a team of superheroes join together to fight a common enemy. They use their powers to save the world, with little to no regard for their own safety. But you don’t know why. You don’t know what makes the Avengers The Avengers. For that you need to seeContinue reading “Brand Superheroes: What’s Your Origin Story?”

Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters

“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world of infinite media. Stories today live across paid, earned, owned and shared channels – onceContinue reading “Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters”

“Transformation” – Step Four of the Brand Storytelling Hero’s Journey

“The only thing that is constant is change.” – Heraclitus, Greek philosopher  OUR ABILITY TO CHANGE defines us. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo went from heartless smuggler to selfless soldier. Humphrey Bogart had to transform into a freedom fighter for Casablanca toContinue reading ““Transformation” – Step Four of the Brand Storytelling Hero’s Journey”

“Emotional Hero” — Step Two of the Brand Storytelling Hero’s Journey

EACH STEP OF THE Brand Storytelling Hero’s Journey is essential, but perhaps none more so than step two, the Emotional Hero. You might argue that emotion isn’t just a step; it’s a core ingredient in the overall narrative. Emotion – a laugh or a cry, a scare or a smile – is what makes aContinue reading ““Emotional Hero” — Step Two of the Brand Storytelling Hero’s Journey”

“Universal Truth” — Step One of the Brand Storytelling Hero’s Journey

IN MY FIRST POST, I briefly described the Brand Storytelling Hero’s Journey, a new model based on the original Hero’s Journey developed by Joseph Campbell. It’s a pattern rooted in mythology which has stood the test of time – and now brands can use a similar approach to tell stories that move people as wellContinue reading ““Universal Truth” — Step One of the Brand Storytelling Hero’s Journey”