YOU HAVE CANCER. You go through treatment, get very sick and then, slowly but surely, you get better. The most advanced medical technology available saved your life – but then you drop dead at a backyard party because no one knew basic first aid. This narrative sleight of hand is what I call a “TwistContinue reading ““Twist of Fate” – Step Three of the Brand Storytelling Hero’s Journey”
Tag Archives: narrative
Digital Storytelling and the Rise of “Layered Narrative”
(Cross-posted from http://velocidi.posterous.com/) MERCEDES-BENZ BRINGS US the story of a baby named “Crash,” a miracle to his parents for surviving a collision that, by the looks of the car his mom was driving, should have been impossible. It’s a chilling video piece, dramatic yet real; produced, yet personal. But that’s just part of the story.Continue reading “Digital Storytelling and the Rise of “Layered Narrative””
Gary Goldhammer -- Strategic storytelling for brands, organizations and executives 