Tag Archives: narrative

“Twist of Fate” – Step Three of the Brand Storytelling Hero’s Journey

Posted on January 24, 2014 by g24khamr

YOU HAVE CANCER. You go through treatment, get very sick and then, slowly but surely, you get better. The most advanced medical technology available saved your life – but then you drop dead at a backyard party because no one … Continue reading →

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Digital Storytelling and the Rise of “Layered Narrative”

Posted on October 21, 2010 by g24khamr

(Cross-posted from http://velocidi.posterous.com/) MERCEDES-BENZ BRINGS US the story of a baby named “Crash,” a miracle to his parents for surviving a collision that, by the looks of the car his mom was driving, should have been impossible. It’s a chilling … Continue reading →

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