Tag Archives: storytelling

Brand Superheroes: What’s Your Origin Story?

Posted on October 5, 2016 by

IN THE FIRST AVENGERS MOVIE, you see a team of superheroes join together to fight a common enemy. They use their powers to save the world, with little to no regard for their own safety. But you don’t know why. … Continue reading →

Posted in PR & Marketing, Uncategorized | Tagged , , , , | 2 Comments

In 2015, Let’s Create Stories That Live Up To Our Screens

Posted on December 29, 2014 by

MY DAUGHTER RECENTLY UPGRADED from the I can’t-believe-you-carry-that-embarrassing-relic iPhone 4 to the new, shiny, I-am-a-respectable-member-of-modern-society iPhone 6. She touched the device and the heavens opened: Streaks of sunlight embraced her from the sky, fireworks erupted in a brilliant ballet and … Continue reading →

Posted in social media, Technology | Tagged , , , | Leave a comment

A Japanese Music Lesson in Brand Storytelling, No Translation Needed

Posted on April 22, 2014 by

THE BEST STORIES don’t need to speak to us in order to speak to us.  Language can be a barrier. We hear the words and instantly create perceptions that may or may not be intended. Words can deceive. That’s why … Continue reading →

Posted in Popular Culture, PR & Marketing, Uncategorized | Tagged , , | Leave a comment

Breaking the Story Code: Why the Brand Storytelling Hero’s Journey Matters

Posted on February 3, 2014 by

“The world is shaped by two things – stories told and the memories they leave behind.” – Vera Nazarian, author STORIES ARE PATTERNS. Understanding these patterns, these codes hidden in plain sight, is the key to telling stories in a world … Continue reading →

Posted in Popular Culture, PR & Marketing, Uncategorized | Tagged , , , , , | Leave a comment

“Transformation” – Step Four of the Brand Storytelling Hero’s Journey

Posted on January 28, 2014 by

“The only thing that is constant is change.” – Heraclitus, Greek philosopher  OUR ABILITY TO CHANGE defines us. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo went from heartless smuggler … Continue reading →

Posted in Popular Culture, PR & Marketing, Uncategorized | Tagged , , , | Leave a comment

“Twist of Fate” – Step Three of the Brand Storytelling Hero’s Journey

Posted on January 24, 2014 by

YOU HAVE CANCER. You go through treatment, get very sick and then, slowly but surely, you get better. The most advanced medical technology available saved your life – but then you drop dead at a backyard party because no one … Continue reading →

Posted in Popular Culture, PR & Marketing, Uncategorized | Tagged , , , , | Leave a comment

“Emotional Hero” — Step Two of the Brand Storytelling Hero’s Journey

Posted on January 19, 2014 by

EACH STEP OF THE Brand Storytelling Hero’s Journey is essential, but perhaps none more so than step two, the Emotional Hero. You might argue that emotion isn’t just a step; it’s a core ingredient in the overall narrative. Emotion – … Continue reading →

Posted in PR & Marketing, social media | Tagged , , | Leave a comment

“Universal Truth” — Step One of the Brand Storytelling Hero’s Journey

Posted on January 13, 2014 by

IN MY FIRST POST, I briefly described the Brand Storytelling Hero’s Journey, a new model based on the original Hero’s Journey developed by Joseph Campbell. It’s a pattern rooted in mythology which has stood the test of time – and … Continue reading →

Posted in Popular Culture, PR & Marketing | Tagged , , , | 1 Comment

Breaking the Story Code: The Brand Storytelling “Hero’s Journey”

Posted on January 7, 2014 by

“A hero ventures forth from the world of common day into a region of supernatural wonder; fabulous forces are there encountered and a decisive victory is won; the hero comes back from this mysterious adventure with the power to bestow … Continue reading →

Posted in PR & Marketing, Uncategorized | Tagged , , , | 2 Comments

The End of “Content” — Storytelling Using the Layered Narrative System

Posted on February 14, 2013 by

In my previous post I explained the Layered Narrative concept and why it’s the future of storytelling. But a concept is nothing without an engine to make it work in real lifeI’ve developed a simple system to help brands get the … Continue reading →

Posted in Uncategorized | Tagged , , | 1 Comment