Category Archives: journalism

Journalists to Brands: Don’t Give Us “Content,” Tell Us Stories

ALTHOUGH I CAN’T TRACE THE ORIGIN with any certainty, I’m nevertheless pretty sure that the word “content” was first used by a marketer, not a by a journalist. Journalists are in the business of stories. Always have been – and … Continue reading

Posted in journalism, PR & Marketing, social media | Leave a comment

The Day the Scoop Died

LONG, LONG TIME AGO, I can still remember how the L.A. Times used to make me cry. Hardly a week would go by it seemed without them scooping me on some local story. I scooped them once in a while, … Continue reading

Posted in journalism | Leave a comment

From Interest to Identity: Social Media and Local Journalism Will Lead Us Back

Pinterest is the latest but not the first. For that title you need to go back to Compuserve and AOL 1.0, back even to the Usenet and BBS systems. You need to add blogs and communities like iVillage to the … Continue reading

Posted in journalism, News Media, social media | Tagged , , , , | 1 Comment

Digital is a Platform

Digital is not a “publication.” Digital is a “platform.” Publications are static, one-way, monotone. They live in comfort. Publishing is an act of control, and in that sense, it is little more than anachronism. You can publish via digital, but … Continue reading

Posted in journalism, social media | Tagged , , , , | Leave a comment

In Search of the “News Particle”

Scientists this month said they are a step closer to finding the Higgs boson, commonly referred to as the “God Particle,” which is widely believed to be the key building block of, well, the entire universe. The God Particle is … Continue reading

Posted in journalism | Tagged , , , , | Leave a comment

Introducing “PEARL” – A Tool for Determining What People Will Pay for Online News

The easy answer to how much consumers will pay for online news – if there is such a thing as an easy answer – is “they’ll pay what it’s worth.” Of course that’s’ the problem: In a world where free … Continue reading

Posted in Innovation, journalism, News Media, social media | Tagged , , , , , , | Leave a comment

Murdoch, The Daily, and Journalism as Art

“I do certainly see the day when more people will be buying their newspapers on portable reading panels than on crushed trees. Then we’re going to have no paper, no printing plants, no unions. It’s going to be great.” — … Continue reading

Posted in journalism, News Media, social media, Technology | Tagged , , , , , | Leave a comment