The easy answer to how much consumers will pay for online news – if there is such a thing as an easy answer – is “they’ll pay what it’s worth.” Of course that’s’ the problem: In a world where free access to news is a presumed birthright and stories have been reduced to commoditized piecesContinue reading “Introducing “PEARL” – A Tool for Determining What People Will Pay for Online News”
Tag Archives: The Daily
Murdoch, The Daily, and Journalism as Art
“I do certainly see the day when more people will be buying their newspapers on portable reading panels than on crushed trees. Then we’re going to have no paper, no printing plants, no unions. It’s going to be great.” — Rupert Murdoch, Sept. 14, 2009 “Thanks for the trial subscription, but so far, it isContinue reading “Murdoch, The Daily, and Journalism as Art”
Gary Goldhammer -- Strategic storytelling for brands, organizations and executives 