Tag Archives: media

Social Media, Milkshakes, and Life After Death (Father’s Day Re-Post)

EVERY FATHER’S DAY I use this space to remember those who don’t or perhaps never had fathers. Usually I just repost this story, originally published in 1990 when I was a newspaper columnist. Today, however, I decided to reach all … Continue reading

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Why Most Brands Will Suck at Storytelling

“STORY” IS THE NEW “CONTENT.” As buzzwords go, story isn’t entirely bad — for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. So … Continue reading

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Digital is a Platform

Digital is not a “publication.” Digital is a “platform.” Publications are static, one-way, monotone. They live in comfort. Publishing is an act of control, and in that sense, it is little more than anachronism. You can publish via digital, but … Continue reading

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Beware the Flying Cars of Progress (Redux)

When my sister was young – a long, long, long time ago – a teacher told her that by time she was old enough to drive, everyone would have a flying car. She did get a Ford Cobra II, but … Continue reading

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Shit My Conscience Says

There are times – this being one of them – when it needs to stop. I know what I’m “supposed” to do. I know what I’m expected to say when in a meeting with clients or chatting with peers. But … Continue reading

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Knowledge vs. Awareness: My Near-Death Experience on Market Street

AS THE FIRE ENGINE CAREENED toward me, mere seconds from slamming my startled soul into the pavement of San Francisco’s Market Street, two thoughts competed for my attention: 1) I could die right now 2) I deserve it Obviously I … Continue reading

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Introducing “PEARL” – A Tool for Determining What People Will Pay for Online News

The easy answer to how much consumers will pay for online news – if there is such a thing as an easy answer – is “they’ll pay what it’s worth.” Of course that’s’ the problem: In a world where free … Continue reading

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