In 2014, I wrote a blog post called “Breaking the Story Code: The Brand Storytelling Hero’s Journey.” That post was a part of a series, which became a short book, which became presentations and client workshops and applying the methodology with brands like Ford and Bank of America. I was an anomaly then (and nowContinue reading “Breaking the Story Code 2.0: The Hero’s Journey in the Age of AI”
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Breaking the Story Code: The Brand Storytelling “Hero’s Journey”
“A hero ventures forth from the world of common day into a region of supernatural wonder; fabulous forces are there encountered and a decisive victory is won; the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.” – Joseph Campbell ANYONE WHO HAS WATCHED “STAR WARS” (andContinue reading “Breaking the Story Code: The Brand Storytelling “Hero’s Journey””
Gary Goldhammer -- Strategic storytelling for brands, organizations and executives 