“A hero ventures forth from the world of common day into a region of supernatural wonder; fabulous forces are there encountered and a decisive victory is won; the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.” – Joseph Campbell ANYONE WHO HAS WATCHED “STAR WARS” (andContinue reading “Breaking the Story Code: The Brand Storytelling “Hero’s Journey””
Gary Goldhammer — Strategic storytelling for brands, organizations and executives
Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author
Gary Goldhammer -- Strategic storytelling for brands, organizations and executives 