Whenever I get too busy to write my columns, two things happen: One, I write quick little posts like this one to remind people I am still alive; and two, I come across as flippant and cynical in said posts.
Perhaps it’s better to wait until I have something to say, but then again, the last time I did this I joked about Matt Lauer’s sexual orientation and got the highest traffic spike of my blogging career. So here goes:
- People throughout the world are protesting the DaVinci Code movie because it suggests a romantic relationship between Jesus and Mary Magdalene. To be honest, I didn’t care about this the first time it came up, when the movie was called The Last Temptation of Christ.
- And by the way, 60 million people read the DaVinci Code book and didn’t object this much, yet are now pissed off about the movie? Are we sure this isn’t just all about Tom Hanks’ hair?
- Former Fleishman-Hillard executive and Los Angeles Daily News Editor Doug Dowie was convicted on 15 counts of conspiracy and fraud, stemming from a scam to “pad” hours and overbill Los Angeles City and County agencies. In other news, a dog bit a man.
- Let’s stop sending e-mails with the little red “priority” flags on them, okay? If something is that damn important, there’s another technology that works much better. It’s called the telephone.
- Taylor Hicks may become the next American Idol, due in no small measure to his fans known as
the “Soul Patrol” and a blog titled “Gray Charles” (a nickname for the silver-haired Hicks). Gray Charles has more useful information than the Fox Idol site, video and audio files available within minutes of each week’s performances, and posts with hundreds upon hundreds of comments from supporters. By contrast, fellow Idol contender Elliot Yamin has the Jewish Community Center of Richmond, Virginia, conducting an e-mail appeal to other Jewish organizations to vote for the singer. As my mother would say, Oy Vey…
- Matt Lauer still might be gay. There, I said it. I’m not proud, but if it helps my Technorati ranking, then it was worth the effort.
- Finally, a national organization recently asked us to write a Q&A about blogging for their publication. Here’s the answer my colleague Linda Zimmer and I gave to the question, “What’s your bottom-line advice for communications & marketing professionals in terms of blogging?”
In 1994, the World Wide Web was considered a fad. E-mail was a distraction. And mobile phones were just used for talking.
If you feel the same way today about blogs, stop. Communicators for the most part blew it when the Internet came of age because they didn’t take the time to understand its power and influence. Many communicators are doing the same thing now with blogs, opting instead for the online “comfort food” of static web sites, one-way communication and expensive press releases distributed on outmoded paid wire services. Statements such as “I’m too busy” or “I don’t need to know that stuff” are not merely excuses, they are inexcusable coming from professional communicators.
So our advice to you is this: Read blogs and other forms of online social media. Comment and participate. Take the time to learn and understand the fundamental shifts occurring in media and society, because to do anything less is to abdicate your responsibility as a communicator and purveyor of the public good.