Facebook is the New Corporate Intranet (and Other Things I Want to Mention but Would Rather Not Discuss)

Glenn Beck is an
Insensitive Prick
– Beck told his national radio audience that “a handful
of people who hate America are losing their homes in a forest fire today,” referring to the wildfires that
started in Malibu.
First of all, one of those people, Steve Dark, is a conservative who loves America and
goes to church every week – or at least he did until his church burned to the
ground.

So what does that mean, Glenn? Does God hate America,
too? Steve and his Malibu
neighbors are looking forward to your answer.

Facebook is the New
Corporate Intranet
– Why not? Create a Facebook Group, set it up as
“Secret” – so it’s not visible to search, only invited members can participate
and the group is invisible on members’ profiles – and voila, instant Intranet.
Members can post, discuss and share information, even upload photos or host
audio or video podcasts (and don’t forget the ability to create custom
applications.) Simple to be sure, but for some companies simple is good enough.
Goodbye HTML, hello FBML.

Social Media is Not Just
About a Set of Tools
– Will someone please tell this to Ragan and PRSA?
Please, before they hurt somebody? It’s often those who profess to know the
future that turn out to be the most shortsighted.

Twit This: Twitter is
Good for Something
– I know, hard to believe, but San Diego PBS station KPBS used the popular
micro-blogging tool to keep residents in touch with the latest wildfire news
via their mobile phones. If you do crisis communications, Twitter is a great
way to spread the word.

I Gave it an Honest
Try, and "Cavemen" is Just Not Funny
– I wanted to believe, ABC, I really
did. But…damn.

The Audience is Still
Smarter Than Us (and Generous)
– I don’t know if professional photographer Alex
Miroschnichenko’s
decision to brave the Santiago Fire in Orange County and
distribute his images for free was simply a random act of citizen journalism,
but it was a significant act of citizenship.

New Glasses Don’t
Make You Any Less Bald
– Hey, it was worth a shot. At least I still have
time to grow a beard and dress up as Phil Gomes for Halloween (sorry, I know I
shouldn’t make fun of a guy about to get married, that’s supposed to happen
after the wedding.)

 

 

 

This entry was posted in journalism, Popular Culture, PR & Marketing. Bookmark the permalink.

7 Responses to Facebook is the New Corporate Intranet (and Other Things I Want to Mention but Would Rather Not Discuss)

  1. Lots of good stuff here but I’d just like to comment about the Facebook statement.
    While its true that a company Intranet would be possible with a secret Facebook group the uptake on something like that would be pretty poor. Any small company that would otherwise punt services like this (ie. invoicing, time tracking, etc.) to a 3rd party wouldn’t need an Intranet. And any company large enough to require an Intranet would be extremely leery (if not downright hostile) to trusting an outside party with information. That’s before we’ve seen what Facebooks next gen contextual advertising does – there were privacy concerns with google applying algorithms to ‘read’ one’s gmail to serve ads; depending on how invasive Facebooks approach is the privacy concerns could be worse.
    Perfect for ABC Co’s distributed team of twelve? Ok. IBM’s intranet? Not a chance.

  2. Hey Matt — obviously the term “Intranet” means different things to to different people. I only used it to mean a simple internal web site for group collaboration, not for invoicing and time tracking and all that. IBM’s corporate Intranet, of course not (wow, I’m not that lame, am I?) — but for a team of communicators or engineers inside IBM who want to share ideas and best practices, why not?

  3. Deane says:

    I maintain that Cavemen is pretty funny. The problem is that they’re cavemen. Make them regular people, and you’d have a hit, I’m sure of it.
    I’m just waiting for the “plastic surgery” episode, where they all suddenly look like regular people.

  4. A follow up about the Facebook comments – new revelations are coming to light about just how exposed one’s ‘private’ data may be to abuse on Facebook – http://tinyurl.com/23xabf – for anything more than harmless social interaction I would be very wary and encourage businesses to do the same.

  5. Kami Huyse says:

    Hmmm, not sure what you mean by PRSA using seeing social media as a “set of tools.” A group of us just did a live blog for them (unpaid) at their annual conference and it was a bit more than just tool deployment. I live Twittered most of the sessions and there was a real buzz in some quarters.
    http://www.prsaconf07.info
    Like many companies that dip their toe in the water with social media, I think that PRSA will progress in this area over the very short term.

  6. Kami Huyse says:

    Hmmm, not sure what you mean by PRSA using seeing social media as a “set of tools.” A group of us just did a live blog for them (unpaid) at their annual conference and it was a bit more than just tool deployment. I live Twittered most of the sessions and there was a real buzz in some quarters.
    http://www.prsaconf07.info
    Like many companies that dip their toe in the water with social media, I think that PRSA will progress in this area over the very short term.

  7. Hmmm, not sure what you mean by PRSA using seeing social media as a “set of tools.” A group of us just did a live blog for them (unpaid) at their annual conference and it was a bit more than just tool deployment. I live Twittered most of the sessions and there was a real buzz in some quarters.
    http://www.prsaconf07.info
    Like many companies that dip their toe in the water with social media, I think that PRSA will progress in this area over the very short term.

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