Gary Goldhammer –author and storyteller.
Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author
Category: social media
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Digital is not a “publication.” Digital is a “platform.” Publications are static, one-way, monotone. They live in comfort. Publishing is an act of control, and in that sense, it is little more than anachronism. You can publish via digital, but digital is not a publication. Digital is a platform. Digital is a relationship reset, an…
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Google’s mission is simple, bold, and in the annals of silicon culture, tantamount to sacred gospel: “Organize the world‘s information and make it universally accessible and useful.” Today, however, there is a New Testament being written: “Organize Google’s information about the world and make it selectively accessible and mostly useful.” Okay, not as sexy. But…
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Now is the time of year when thoughts turn to matters of the heart – and no, I’m not talking about Valentine’s Day. I’m talking about the Super Bowl, where we see the heart of a champion. And Super Bowl parties, where we see lots of heartburn from eating foods even Paula Dean would consider…
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It’s just about time for all of the 2012 marketing and social media trend predictions, that annual rite of passage for seasoned and budding gurus, ninjas or whatever the hell the latest term is for people who tend to say more than they know. But next year is different. Next year, after all, may be…
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An anxious mother walked closely behind her son at the Seattle airport. The child, who was barely a toddler, wanted to explorer. The mom wanted to catch him before he “explored” down the escalator. This delicate dance – son dashing for adventure, mom trying to catch him – went on for minutes. Son goes one…
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First there was order, then chaos. The universe was born in near-perfect order: small, organized and perhaps even serene. Over time, the universe expanded and became messy, diverse and beyond comprehension. Chaos reigned. This effect is called entropy, the process by which order decreases in a system over time. This is admittedly a simple description,…
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There is a man – I don’t know his name – that comes to our local Starbucks every morning, pushing his walker with the tennis ball feet and flashing a gorgeous toothless smile. He orders coffee. He finds a table and settles gingerly into his seat. And then he pulls out a newspaper and starts…
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I have a friend who sells insurance. The problem is I never know when he is my friend or when he is an insurance salesman – he says he wants to be both, but I know deep down that what he really wants is a sale. We were friends in high school and didn’t reconnect…