Category Archives: social media

Social Media, Milkshakes, and Life After Death (Father’s Day Re-Post)

EVERY FATHER’S DAY I use this space to remember those who don’t or perhaps never had fathers. Usually I just repost this story, originally published in 1990 when I was a newspaper columnist. Today, however, I decided to reach all … Continue reading

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Communities of Intent: The New Bing Tries to Resuscitate the Web

THE WEB IS BACK. Or at least Bing, with its new social-focused interface, is trying to make the Web relevant again – while making Google less relevant in the process. Over the coming weeks, Bing users will not only get … Continue reading

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Why Most Brands Will Suck at Storytelling

“STORY” IS THE NEW “CONTENT.” As buzzwords go, story isn’t entirely bad — for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. So … Continue reading

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Why the New Facebook Matters for Marketers – and Why it Shouldn’t

(The following post originally appeared on the Velocidi.com blog.) Remember the days when Facebook would launch new features and then announce them? What a difference an impending IPO makes. Now Facebook not only tells us what’s going happen, it has … Continue reading

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Social Media Won’t Kill Listening, But It’s Getting Harder to Hear

Not all that long ago – albeit longer than we may care to admit – families gathered around large living room radios and listened to news, dramas, comedies and live music. People read newspapers and heard the words spring to … Continue reading

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From Interest to Identity: Social Media and Local Journalism Will Lead Us Back

Pinterest is the latest but not the first. For that title you need to go back to Compuserve and AOL 1.0, back even to the Usenet and BBS systems. You need to add blogs and communities like iVillage to the … Continue reading

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Digital is a Platform

Digital is not a “publication.” Digital is a “platform.” Publications are static, one-way, monotone. They live in comfort. Publishing is an act of control, and in that sense, it is little more than anachronism. You can publish via digital, but … Continue reading

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From Search Engine to Super App: Getting Stuck in Google’s Web

Google’s mission is simple, bold, and in the annals of silicon culture, tantamount to sacred gospel: “Organize the world‘s information and make it universally accessible and useful.” Today, however, there is a New Testament being written: “Organize Google’s information about … Continue reading

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Social Media, Super Bowl Edition: Be a Community Quarterback

Now is the time of year when thoughts turn to matters of the heart – and no, I’m not talking about Valentine’s Day. I’m talking about the Super Bowl, where we see the heart of a champion. And Super Bowl … Continue reading

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2012 Prediction: Stop the Bullshit and Do Marketing That Matters

It’s just about time for all of the 2012 marketing and social media trend predictions, that annual rite of passage for seasoned and budding gurus, ninjas or whatever the hell the latest term is for people who tend to say … Continue reading

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