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Category Archives: social media
In 2015, Let’s Create Stories That Live Up To Our Screens
MY DAUGHTER RECENTLY UPGRADED from the I can’t-believe-you-carry-that-embarrassing-relic iPhone 4 to the new, shiny, I-am-a-respectable-member-of-modern-society iPhone 6. She touched the device and the heavens opened: Streaks of sunlight embraced her from the sky, fireworks erupted in a brilliant ballet and … Continue reading
Posted in social media, Technology
Tagged 2015 predicitions, brand storytelling, story, storytelling
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Memories, Social Media and the Secret to Transforming Time
TIME IS A THIEF. My first memory was not my first memory, it was simply all that was left after time erased the first eight years of my life. Time took away my dad so it took any memory of … Continue reading
Engagement vs. Enragement: Michael Sam, Richie Incognito, and the Two Sides of Social Media
WHEN MISSOURI FOOTBALL PLAYER Michael Sam revealed he was gay, it was a landmark moment not just for professional sports but also for the power of social media. Within seconds of Sam’s New York Times story and interview on ESPN, … Continue reading
Posted in Current Affairs, Popular Culture, social media
Tagged Michael Sam, NFL, Richie Incognito, social media
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“Emotional Hero” — Step Two of the Brand Storytelling Hero’s Journey
EACH STEP OF THE Brand Storytelling Hero’s Journey is essential, but perhaps none more so than step two, the Emotional Hero. You might argue that emotion isn’t just a step; it’s a core ingredient in the overall narrative. Emotion – … Continue reading
We are the Monsters On Maple Street: A Final Word on Justine Sacco
“The tools of conquest do not necessarily come with bombs and explosions and fallout. There are weapons that are simply thoughts, attitudes and prejudices to be found only in the minds of men. For the record, prejudices can kill. And … Continue reading
A Social Media Prayer (Updated for 2013)
Our user profiles, who art online, hallowed be our names. Thy check-ins done, thy badges won, on Earth as they are on FourSquare. Give us this day our smartphone apps. And forgive us our overuse of emoticons and Instagram filters, … Continue reading
Posted in social media
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Moving On from Social Media
LET THIS BE THE YEAR. Let 2013 be the time it ends. I’m sick of social media and I’m sure most of you are, too. It’s done, it’s old and it’s out of touch with modern life. Giving clients a … Continue reading
If Technology is the Heart of Social Media, Then People are the Soul
I’M CONSISTENTLY AMAZED BY how many companies engage in social media and forget that the word “social” is right there. But I don’t entirely blame them – I blame us. By “us” I mean the so-called professional communicators who are … Continue reading
Posted in social media
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Kill the Click: Digital is All About the Clock
IT’S TIME TO KILL the click. This isn’t something the traditional digital advertising industry wants to hear (and yes, there is such a thing as “traditional” digital advertising.) Clicks equal cash goes the maxim, though those selling clicks are the … Continue reading
Posted in PR & Marketing, social media
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Journalists to Brands: Don’t Give Us “Content,” Tell Us Stories
ALTHOUGH I CAN’T TRACE THE ORIGIN with any certainty, I’m nevertheless pretty sure that the word “content” was first used by a marketer, not a by a journalist. Journalists are in the business of stories. Always have been – and … Continue reading
Posted in journalism, PR & Marketing, social media
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