Gary Goldhammer –author and storyteller.
Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author
Category: social media
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The easy answer to how much consumers will pay for online news – if there is such a thing as an easy answer – is “they’ll pay what it’s worth.” Of course that’s’ the problem: In a world where free access to news is a presumed birthright and stories have been reduced to commoditized pieces…
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Every once in a while a communications industry organization invites me to speak about social media. There are typically two reasons for this: 1) Steve Rubel wasn’t available (this happened all the time when I was at Edelman), or 2) the organizers didn’t realize until too late that the only “A-list” I’m on is the…
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We are wired to learn more. From pre-school to grad school, we are trained to reach higher, dig deeper and get smarter and smarter until we become experts in our fields. We are told that the journey is one of ascension — that pushing ourselves to mine gorgeous details and surrounding ourselves with like-minded peers…
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The key to popularity in our digital world is being in the know. Whoever has information first is revered and re-tweeted; they are the thought leaders turned newsmakers and armchair analysts. Being in the know is better than being in the known. This latter state of perspective and history, however informative to current events, is…
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There are two kinds of PR people: Implementers and Instigators. Implementers don’t go gently into the new. They practice a policy of “Don’t Ask, Don’t Tell” — if the client’s don’t ask, then there’s no need to tell. The problem is, once the client’s do ask (and they all eventually do), the implementers are forced…
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“I do certainly see the day when more people will be buying their newspapers on portable reading panels than on crushed trees. Then we’re going to have no paper, no printing plants, no unions. It’s going to be great.” — Rupert Murdoch, Sept. 14, 2009 “Thanks for the trial subscription, but so far, it is…
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Steven Tyler, despite the painfully obvious plastic surgery and creepy old guy infatuation with young female American idol contestants, is a rock star. Bono is a rock star. Bruuuuce Springsteen is a rock star. Lady Gaga and Kanye West are entire galaxies all their own. The social media world has its rock stars too, such…
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The annual Consumer Electronics Show (CES), held last week in Las Vegas, is both a birthplace and a graveyard for technology. Some devices will “make it” and even change our lives, while others will never get to market. If T.S. Eliot were alive today and a tech nerd, he would have called January the cruelest…