It happens more often than I like, this last time being the worst in recent memory. In the old days – you know, back in the 1990s – we called it writer’s block. Today it’s “blog fade.” But whatever the terminology the effect is the same: deep feelings of guilt, embarrassment, and failure. For aContinue reading “Coming to Terms with the Empty Page”
Category Archives: PR & Marketing
Where Have All the (Marketing) Leaders Gone?
“There’s not a compelling reason to stay.” – Brian McGuinness, vice president of Aloft, a brand of Starwood Hotels & Resorts Worldwide Inc. that “launched” in Second Life. I’ve always said that there are two kinds of companies: Those that read case studies, and those that write them. Most want to be the latter butContinue reading “Where Have All the (Marketing) Leaders Gone?”
Richard and Me
I work for Edelman, which means I work, ultimately, for company CEO Richard Edelman. So it’s not too much to expect that we would at least meet, have a handshake and share a few words. Yet after four months of happy employment, this meeting still eludes Richard and me. That’s not to say there haven’tContinue reading “Richard and Me”
Beware the Flying Cars of Progress
"If you invest more in the newsroom, do you make more money? The answer is yes. If you lower the amount of money spent in the newsroom, then pretty soon the news product becomes so bad that you begin to lose money." — Esther Thorson, Director of Research, Donald W. Reynolds Journalism Institute It’s beenContinue reading “Beware the Flying Cars of Progress”
Some Interesting Things About the New Communications Forum
Kevin Smith and Chris Heuer, seperated at birth… I got to sit on a Viral Marketing panel with the guy who directed Clerks and Chasing Amy (oh wait, sorry, that was Kevin Smith, not Chris Heuer) I learned how to pronounce Kami Watson Huyse’s name. It’s “Wat-Son.” So simple! Phil Gomes wore a tie. MoreContinue reading “Some Interesting Things About the New Communications Forum”
Redefining the Social Network and Social Media
“I don’t think it is easy for MySpace and Facebook to adapt and bend to the needs of individual brands.” – Alexander Mouldovan, Founder, Crowd Factory They had names like Compuserve, The Well, Tribe and Usenet. One of them, a little regarded place called America Online, became a behemoth, though the others fell either intoContinue reading “Redefining the Social Network and Social Media”
JetBlue’s PR Strategy Puts it all Together
Roses are red. Violets are blue. I’ll be home by Thursday, But not on jetBlue. – submission to a JetBlue poetry contest on Dadlabs.com I met David Neeleman, CEO of jetBlue, a few years ago on a flight from New York City to California. Neeleman was handing out potato chips and other snacks, chattingContinue reading “JetBlue’s PR Strategy Puts it all Together”
Measuring the Impact of “Micro Memories”
“Mass media will be redefined by systems for transmitting and receiving personalized forms of news and entertainment.” – Nicholas Negroponte, Being Digital, 1996 SINCE THE DAWN of the Internet Age – and even before – we have bemoaned the wane of collective experience. In his seminal work, Being Digital, Nicholas Negroponte talked about the “DailyContinue reading “Measuring the Impact of “Micro Memories””
Every Journalist Should Try Blogging — That Goes for PR, Too
Via Leonard Witt, read the following passage from an interview with Howard Owens, the Director of Digital Publishing at Gatehouse Media, owner of more than 400 community newspapers (empahsis added): Every student journalist should spend at least six months totally immersed in blogging. Start a blog and try to draw an audience. Do the thingsContinue reading “Every Journalist Should Try Blogging — That Goes for PR, Too”
The Day the Press Release Died (Again)
Okay, before the PR purists get their keyboards in a digital wad, I know that the press release is still alive and still has a purpose, especially with regard to investor relations. Nevertheless, today was significant. Today was another step on the road toward the erosion of online and offline media, toward the marginalization ofContinue reading “The Day the Press Release Died (Again)”
Gary Goldhammer -- Strategic storytelling for brands, organizations and executives 