PR & Marketing – Page 4 – Gary Goldhammer — Strategic storytelling for brands, organizations and executives

Innovation and the Meaning of Nowhere

It’s easy to let your mind to wander while driving along the Blue Highways of Mid-Missouri, especially in the Winter. To the naked eye there is little with which to occupy your thoughts — just gray two-lane roads and thin, sleeping trees. All around it’s tombstone quiet, the rumbling of the tires competing only withContinue reading “Innovation and the Meaning of Nowhere”

Eleven Things That Won’t Happen in 2011

Tis the season for predictions, prognostications, suppositions and, let’s be honest, some downright guessing about what’s in store for next year. Rather than join the fray, following are 11 things that I boldly predict will not happen in 2011: — Print won’t disappear — Rupert Murdoch won’t get less creepy — Social media won’t cureContinue reading “Eleven Things That Won’t Happen in 2011”

Social Media Technology is History in Motion

I’m a technology evolutionist. Granted I just made that up, but it fits. I don’t believe new technology is just created — I believe it evolves, with each innovation building on the other. No printing press, no iPad. These technologies are from different centuries yet share the same DNA. And like technology, content evolves too:Continue reading “Social Media Technology is History in Motion”

Legos, Airplanes and the Future of the Web

IN THE UNITED STATES we have a two-party system — well, technically. There’s the Democrats, the Republicans, and then the dozens of mini parties within and outside the main Parties, not to mention the multitudes of non-affiliated, disenfranchised and disillusioned. But for all its failings, Democracy is an open system which, for the most part,Continue reading “Legos, Airplanes and the Future of the Web”

Be a Social Media DJ

WITH MORE THAN 12 MILLION fans, it’s safe to say that Oreo must be doing something very right with its Facebook presence. Sure, it helps that your product is also a cultural icon and Shaq is one of your spokespeople, but you still need to do the work. Beth Reilly, who oversees the Kraft teamContinue reading “Be a Social Media DJ”

Digital Storytelling and the Rise of “Layered Narrative”

(Cross-posted from http://velocidi.posterous.com/) MERCEDES-BENZ BRINGS US the story of a baby named “Crash,” a miracle to his parents for surviving a collision that, by the looks of the car his mom was driving, should have been impossible. It’s a chilling video piece, dramatic yet real; produced, yet personal. But that’s just part of the story.Continue reading “Digital Storytelling and the Rise of “Layered Narrative””

Freedom From the Press Should Empower Today’s Journalists

Journalists have more on their minds these days than the mere transformation of their profession. They are struggling with being just like everyone else. Journalists are used to being special. They are the only professionals with their own line in the U.S. Constitution — "Freedom of the press." That meant anyone could be a reporter,Continue reading “Freedom From the Press Should Empower Today’s Journalists”

A Social Media Sanity Check: Six Ways to Slow Down

I’ve had to take things a little slower lately, which for me means going from working about 70 hours a week to only 60 hours. Nevertheless, there’s great value in slow. Going slower makes you think faster. Slowing down can make you more productive. Slow works but doesn’t get enough credit. My colleague Steve RubelContinue reading “A Social Media Sanity Check: Six Ways to Slow Down”

A Social Media Prayer

Our user profiles, who art online, hallowed be our names. Thy check-ins done, thy badges won, on Earth as they are on FourSquare. Give us this day our Facebook updates. And forgive us our overuse of emoticons and exclamation points, as we forgive those who tag us in old high school photos. And lead usContinue reading “A Social Media Prayer”