Gary Goldhammer –author and storyteller.
Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author
Category: Technology
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Roses are red. Violets are blue. I’ll be home by Thursday, But not on jetBlue. – submission to a JetBlue poetry contest on Dadlabs.com I met David Neeleman, CEO of jetBlue, a few years ago on a flight from New York City to California. Neeleman was handing out potato chips and other snacks, chatting…
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“Mass media will be redefined by systems for transmitting and receiving personalized forms of news and entertainment.” – Nicholas Negroponte, Being Digital, 1996 SINCE THE DAWN of the Internet Age – and even before – we have bemoaned the wane of collective experience. In his seminal work, Being Digital, Nicholas Negroponte talked about the “Daily…
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Okay, before the PR purists get their keyboards in a digital wad, I know that the press release is still alive and still has a purpose, especially with regard to investor relations. Nevertheless, today was significant. Today was another step on the road toward the erosion of online and offline media, toward the marginalization of…
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I’ve been preaching for a long time that the web is where conversation happens today, period. It seems that everyone goes online at some point to talk about a company, a product, an issue or their personal lives. Using the web is like having access to an infinite number of backyard fences, a party line…
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The Riverside Press-Enterprise in Riverside, Calif., requires its entry-level reporters to shoot video of their stories in addition to the written versions. The directive is optional for older or more established reporters, but the message is clear: Get with the future or get out. There is some truth and I’m sure even noble purpose to…
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You are invited to the grand opening celebration of “PRSA Island” “username and password” is replaced with “goals and objectives” Kami Huyse changes her title to “A.A.P.R.” (“Accredited in Avatar Public Relations”) Reporters complain of unsolicited teleporting to virtual press conferences Agencies start charging clients in Linden Dollars Goodbye VNR (Video News Release), hello MNR…
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I like to think that my colleagues and peers are smarter than me, work harder than me, and with the exception of Craig Newmark and any L.A. Weekly reporter, are infinitely better looking than me (I tried to post my photo but TypePad kept replacing it with a picture of an engorged Ferret, which bore…
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I like to think that my colleagues and peers are smarter than me, work harder than me, and with the exception of Craig Newmark and any L.A. Weekly reporter, are infinitely better looking than me (I tried to post my photo but TypePad kept replacing it with a picture of an engorged Ferret, which bore…