Category Archives: Technology

Let’s Say Goodbye to Social Media “Gurus”

I’ve never liked the term Guru – it’s a throwaway word, much like Paradigm, Content, or Kanye. Plus, I wonder if calling a marketing person a “guru” is offensive to actual gurus, and whether by using the term I’ll get … Continue reading

Posted in Popular Culture, social media, Technology | 3 Comments

Living the Absent Life

Every week at least one or two people start following me on Twitter. This in itself is not a problem – my feed is public and I have nothing to hide from friend, foe or even Yankee fan. What I … Continue reading

Posted in Popular Culture, Technology | 2 Comments

We Are the Firemen

In May 1993 – the exact date and time escape me – my inner world, the one where thoughts are born, developed and processed, lost its ability to be silent. I since have lived with constant noise, the result of … Continue reading

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News Redux

"We hope that through our virtual newsroom users will be able to connect better with the day’s news stories, leading to a greater understanding of the real world." — Sky News Head of News John Ryley News is bad enough … Continue reading

Posted in journalism, Technology | 2 Comments

Beware the Flying Cars of Progress

"If you invest more in the newsroom, do you make more money? The answer is yes. If you lower the amount of money spent in the newsroom, then pretty soon the news product becomes so bad that you begin to … Continue reading

Posted in journalism, News Media, Popular Culture, PR & Marketing, Technology | 1 Comment

Redefining the Social Network and Social Media

“I don’t think it is easy for MySpace and Facebook to adapt and bend to the needs of individual brands.” – Alexander Mouldovan, Founder, Crowd Factory They had names like Compuserve, The Well, Tribe and Usenet. One of them, a … Continue reading

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JetBlue’s PR Strategy Puts it all Together

Roses are red. Violets are blue. I’ll be home by Thursday, But not on jetBlue. – submission to a JetBlue poetry contest on Dadlabs.com   I met David Neeleman, CEO of jetBlue, a few years ago on a flight from … Continue reading

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Measuring the Impact of “Micro Memories”

“Mass media will be redefined by systems for transmitting and receiving personalized forms of news and entertainment.” – Nicholas Negroponte, Being Digital, 1996 SINCE THE DAWN of the Internet Age – and even before – we have bemoaned the wane … Continue reading

Posted in journalism, Popular Culture, PR & Marketing, Technology | 4 Comments

The Day the Press Release Died (Again)

Okay, before the PR purists get their keyboards in a digital wad, I know that the press release is still alive and still has a purpose, especially with regard to investor relations. Nevertheless, today was significant. Today was another step … Continue reading

Posted in journalism, PR & Marketing, Technology | 7 Comments

Goodbye, Virtual World

I’ve been preaching for a long time that the web is where conversation happens today, period. It seems that everyone goes online at some point to talk about a company, a product, an issue or their personal lives. Using the … Continue reading

Posted in Popular Culture, PR & Marketing, Technology | 1 Comment