Category Archives: Technology

Let’s Say Goodbye to Social Media “Gurus”

Posted on September 23, 2009 by

I’ve never liked the term Guru – it’s a throwaway word, much like Paradigm, Content, or Kanye. Plus, I wonder if calling a marketing person a “guru” is offensive to actual gurus, and whether by using the term I’ll get … Continue reading →

Posted in Popular Culture, social media, Technology | 3 Comments

Living the Absent Life

Posted on August 2, 2008 by

Every week at least one or two people start following me on Twitter. This in itself is not a problem – my feed is public and I have nothing to hide from friend, foe or even Yankee fan. What I … Continue reading →

Posted in Popular Culture, Technology | 2 Comments

We Are the Firemen

Posted on May 27, 2008 by

In May 1993 – the exact date and time escape me – my inner world, the one where thoughts are born, developed and processed, lost its ability to be silent. I since have lived with constant noise, the result of … Continue reading →

Posted in journalism, Popular Culture, PR & Marketing, Technology | Leave a comment

News Redux

Posted on May 5, 2007 by

"We hope that through our virtual newsroom users will be able to connect better with the day’s news stories, leading to a greater understanding of the real world." — Sky News Head of News John Ryley News is bad enough … Continue reading →

Posted in journalism, Technology | 2 Comments

Beware the Flying Cars of Progress

Posted on March 30, 2007 by

"If you invest more in the newsroom, do you make more money? The answer is yes. If you lower the amount of money spent in the newsroom, then pretty soon the news product becomes so bad that you begin to … Continue reading →

Posted in journalism, News Media, Popular Culture, PR & Marketing, Technology | 1 Comment

Redefining the Social Network and Social Media

Posted on March 4, 2007 by

“I don’t think it is easy for MySpace and Facebook to adapt and bend to the needs of individual brands.” – Alexander Mouldovan, Founder, Crowd Factory They had names like Compuserve, The Well, Tribe and Usenet. One of them, a … Continue reading →

Posted in Popular Culture, PR & Marketing, Technology | 1 Comment

JetBlue’s PR Strategy Puts it all Together

Posted on February 24, 2007 by

Roses are red. Violets are blue. I’ll be home by Thursday, But not on jetBlue. – submission to a JetBlue poetry contest on Dadlabs.com   I met David Neeleman, CEO of jetBlue, a few years ago on a flight from … Continue reading →

Posted in PR & Marketing, Technology | Leave a comment

Measuring the Impact of “Micro Memories”

Posted on February 8, 2007 by

“Mass media will be redefined by systems for transmitting and receiving personalized forms of news and entertainment.” – Nicholas Negroponte, Being Digital, 1996 SINCE THE DAWN of the Internet Age – and even before – we have bemoaned the wane … Continue reading →

Posted in journalism, Popular Culture, PR & Marketing, Technology | 4 Comments

The Day the Press Release Died (Again)

Posted on January 16, 2007 by

Okay, before the PR purists get their keyboards in a digital wad, I know that the press release is still alive and still has a purpose, especially with regard to investor relations. Nevertheless, today was significant. Today was another step … Continue reading →

Posted in journalism, PR & Marketing, Technology | 7 Comments

Goodbye, Virtual World

Posted on January 14, 2007 by

I’ve been preaching for a long time that the web is where conversation happens today, period. It seems that everyone goes online at some point to talk about a company, a product, an issue or their personal lives. Using the … Continue reading →

Posted in Popular Culture, PR & Marketing, Technology | 1 Comment