Gary Goldhammer –author and storyteller.
Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author
Category: social media
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IT’S TIME TO KILL the click. This isn’t something the traditional digital advertising industry wants to hear (and yes, there is such a thing as “traditional” digital advertising.) Clicks equal cash goes the maxim, though those selling clicks are the ones who make the real cash – not necessarily the companies trying to get customers…
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ALTHOUGH I CAN’T TRACE THE ORIGIN with any certainty, I’m nevertheless pretty sure that the word “content” was first used by a marketer, not a by a journalist. Journalists are in the business of stories. Always have been – and despite the 24/7 streams of info-snacks and feeds forced through ever-congested virtual pipes, they always…
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EVERY FATHER’S DAY I use this space to remember those who don’t or perhaps never had fathers. Usually I just repost this story, originally published in 1990 when I was a newspaper columnist. Today, however, I decided to reach all the way back to 2010 and share a post I wrote titled “Social Media, Milkshakes…
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THE WEB IS BACK. Or at least Bing, with its new social-focused interface, is trying to make the Web relevant again – while making Google less relevant in the process. Over the coming weeks, Bing users will not only get search results, but social recommendations from multiple sources including Facebook and Twitter (and yes, Google…
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“STORY” IS THE NEW “CONTENT.” As buzzwords go, story isn’t entirely bad — for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. So I’m good with story. But let’s be honest, success lies not in the idea but…
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(The following post originally appeared on the Velocidi.com blog.) Remember the days when Facebook would launch new features and then announce them? What a difference an impending IPO makes. Now Facebook not only tells us what’s going happen, it has day-long events to educate and court marketers, as evidenced by last week’s Facebook Marketing Conference…
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Not all that long ago – albeit longer than we may care to admit – families gathered around large living room radios and listened to news, dramas, comedies and live music. People read newspapers and heard the words spring to life in their heads. We watched and listened to television. Along came the Internet and…
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Pinterest is the latest but not the first. For that title you need to go back to Compuserve and AOL 1.0, back even to the Usenet and BBS systems. You need to add blogs and communities like iVillage to the list, and countless groups, services and platforms dedicated to one thing: Creating Communities of Interest.…
Gary Goldhammer --author and storyteller. 