Gary Goldhammer –author and storyteller.

Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author

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Category: PR & Marketing

  • From Search Engine to Super App: Getting Stuck in Google’s Web

    Google’s mission is simple, bold, and in the annals of silicon culture, tantamount to sacred gospel: “Organize the world‘s information and make it universally accessible and useful.” Today, however, there is a New Testament being written: “Organize Google’s information about the world and make it selectively accessible and mostly useful.” Okay, not as sexy. But…

  • Social Media, Super Bowl Edition: Be a Community Quarterback

    Now is the time of year when thoughts turn to matters of the heart – and no, I’m not talking about Valentine’s Day. I’m talking about the Super Bowl, where we see the heart of a champion. And Super Bowl parties, where we see lots of heartburn from eating foods even Paula Dean would consider…

  • 2012 Prediction: Paper Will Be the Next Disruptive Technology

    There’s a little-known scene in the movie “Star Trek: First Contact,” where Lt. Commander Data, an android, observes Captain Jean-Luc Picard touching the hull of an historic spacecraft. The captain smiles and taps the ship with his bare fingers, to which Data asks, “Sir, does tactile contact alter your perception of (the ship)?” “Oh yes,”…

  • 2012 Prediction: Stop the Bullshit and Do Marketing That Matters

    It’s just about time for all of the 2012 marketing and social media trend predictions, that annual rite of passage for seasoned and budding gurus, ninjas or whatever the hell the latest term is for people who tend to say more than they know. But next year is different. Next year, after all, may be…

  • My Year of Living (Not So) Dangerously

    There are three kinds of “leaps” a person can take: A leap of conscience A leap of comfort A leap of faith A year ago, I took all three. I ran giddy and trembling into the unknown. I leaped – and so far at least, it seems I stuck the landing. I’ve done this before:…

  • Letting the Audience Lead

    An anxious mother walked closely behind her son at the Seattle airport. The child, who was barely a toddler, wanted to explorer. The mom wanted to catch him before he “explored” down the escalator. This delicate dance – son dashing for adventure, mom trying to catch him – went on for minutes. Son goes one…

  • Beware the Flying Cars of Progress (Redux)

    When my sister was young – a long, long, long time ago – a teacher told her that by time she was old enough to drive, everyone would have a flying car. She did get a Ford Cobra II, but every time she tried to fly, the California Highway Patrol brought her back to Earth.…

  • Shit My Conscience Says

    There are times – this being one of them – when it needs to stop. I know what I’m “supposed” to do. I know what I’m expected to say when in a meeting with clients or chatting with peers. But more and more, my conscience calls me out. It tells me when I’m agreeing when…