PR & Marketing – Page 10 – Gary Goldhammer — Strategic storytelling for brands, organizations and executives

“Journalism Hope” Launches With a Message For Us All

A while back I published the Journalist’s Creed, written in 1907 by Walter Williams, the first dean of the Missouri School of Journalism. It begins with the sentence “I believe in the profession of journalism.” I do, and always have, just as I believe in the profession of public relations when it is practiced withContinue reading ““Journalism Hope” Launches With a Message For Us All”

2006: Year of The Vanishing Blogger

The First Age of blogging – the age of novelty – is coming to an end. It was fun, wasn’t it? The bloggers who blogged about blogging, the apoplectic glee over the beta releases of innocuous software tools, the autoerotic joy of being an “A-lister.” The professional communicators who urged their peers to start blogging,Continue reading “2006: Year of The Vanishing Blogger”

Don’t Look For Riches in Citizen Journalism – Let Citizen Journalism Enrich You

I’m excited about citizen journalism, and most people who live in the little online echo chamber we call the blogosphere are excited about this people-powered evolution of news, too. Get out in the real world, however, and the reaction is guarded. Not as poorly guarded as, say, your typical Iowa or Texas prison facility, butContinue reading “Don’t Look For Riches in Citizen Journalism – Let Citizen Journalism Enrich You”

Don’t Look For Riches in Citizen Journalism – Let Citizen Journalism Enrich You

Did Bath & Body Works Bend to the American Girl Boycott?

A Below the Fold reader — quite to my surprise, I actually have some — says that Bath & Body Works has pulled the American Girl "ICan Bands" from its shelves, an apparent response to the boycott against American Girl by some extremist groups. As I said in a previous post, these groups are boycottingContinue reading “Did Bath & Body Works Bend to the American Girl Boycott?”

Fight the American Girl Boycott with Dollars, not Words – Let the “Buy”-Cott Begin

So it seems the greatest evils facing America today are not terrorism, bird flu, high gas prices or Geraldo’s new show on Fox (though I would beg to differ on that one). No, according to the American Family Association and the Pro-Life Action League, the greatest evils facing America are American Girls. Being the fatherContinue reading “Fight the American Girl Boycott with Dollars, not Words – Let the “Buy”-Cott Begin”

New Media Forms Don’t Follow the Rules – And That’s a Good Thing

In a recent PR Week article, Lloyd Trufelman, president of Trylon Communications, said “If a blog is going to exist as a commercial enterprise, it’s going to have to track to the same economic rules that govern all other forms of media." These are the same rules, I assume, that governed vanishing newspaper circulations andContinue reading “New Media Forms Don’t Follow the Rules – And That’s a Good Thing”

We Media Conference: In “Us” We Trust

The 2005 We Media conference was a gorgeous blur, a non-stop serenade from modern media pioneers, practitioners and a few procrastinators about the coming Collaboration Age. It was a day not just to drink the Kool-Aid but also to soak in it. Many others have summarized, theorized, blogged, podcasted, used mental telepathy and that languageContinue reading “We Media Conference: In “Us” We Trust”

Join Us at Our Modern Media Seminar

If you are in or around Long Beach, California, on October 25, 2005, Linda and I are presenting at our final seminar of 2005, Modern Media Skills for Modern Media Success. The 3-1/2 hour program is a combination crash course and workshop, aimed at helping you rationally and practically evaluate and implement the newest formsContinue reading “Join Us at Our Modern Media Seminar”