Gary Goldhammer –author and storyteller.
Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author
Category: Journalism Next
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Author Seth Godin, in a post about how to be a successful non-fiction writer, said, “a non-fiction book is a souvenir, just a vessel for the ideas themselves. You don’t want the ideas to get stuck in the book… you want them to spread.” I thought about this statement as I stared at the pile…
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"Wendy McCaw may own the paper, but she doesn’t own the news." — Anonymous Santa Barbara News-Press executive And on the Seventh Day, it all went to hell. One week since editors and a long-time columnist walked out on their jobs, Santa Barbara’s media establishment is still firing salvos across a deepening chasm – reporters…
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We hear the talk and read the statistics: Newspapers are dying, circulation is eroding and readers are turning to blogs and mobile media for their news. Then there is Santa Barbara, California. I lived in Santa Barbara for five years and worked in the area as a full-time journalist and later as a consultant to…
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The Big Four are no more. According a recent survey published in Ad Age magazine, only one in four 12-to 34-year-olds can name the four major traditional broadcast networks: ABC, NBC, CBS and Fox (sorry CW, you’re not in the club yet.) What networks can they name? MTV, Cartoon Network and Comedy Central. It’s enough…
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The Big Four are no more. According a recent survey published in Ad Age magazine, only one in four 12-to 34-year-olds can name the four major traditional broadcast networks: ABC, NBC, CBS and Fox (sorry CW, you’re not in the club yet.) What networks can they name? MTV, Cartoon Network and Comedy Central. It’s enough…
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At first glance, The Naples (Fla.) Daily News web site looks like any other newspaper site: Articles include a local twist to a national story on declining home sales; a car crash that killed a local resident; and a cold front moving into the sunny Gulf Coast enclave of 20,000 retirees and not-so-idle rich. But…
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Want to own your own online newspaper? Bob Leonard, CEO of Out2 Media Group, may have a deal for you. He will set you up with a “hyper-local” local online presence. He will train you to be a newspaperman and a businessman. And he wants your reporters to get paid. Leonard believes all media is…
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If the web is alive, as Newsweek proclaims, then conversation is the oxygen that makes it so. But conversation also has a nasty habit of making you think, and a recent comment from John Cass of Backbone Media has had me thinking to the point of obsession, like that song you can’t seem to get…