Category Archives: Journalism Next

The Santa Barbara News-Press: Another U.S. Newspaper Commits Suicide

We hear the talk and read the statistics: Newspapers are dying, circulation is eroding and readers are turning to blogs and mobile media for their news. Then there is Santa Barbara, California. I lived in Santa Barbara for five years … Continue reading

Posted in HonorTagProfessional, journalism, Journalism Next, News Media | 4 Comments

The Brand Illusion of News

The Big Four are no more. According a recent survey published in Ad Age magazine, only one in four 12-to 34-year-olds can name the four major traditional broadcast networks: ABC, NBC, CBS and Fox (sorry CW, you’re not in the … Continue reading

Posted in HonorTagProfessional, journalism, Journalism Next, News Media | 1 Comment

The Brand Illusion of News

The Big Four are no more. According a recent survey published in Ad Age magazine, only one in four 12-to 34-year-olds can name the four major traditional broadcast networks: ABC, NBC, CBS and Fox (sorry CW, you’re not in the … Continue reading

Posted in HonorTagProfessional, journalism, Journalism Next, News Media | 1 Comment

The New Journalism Rules: Learning to Fly in the Modern Mediasphere™

At first glance, The Naples (Fla.) Daily News web site looks like any other newspaper site: Articles include a local twist to a national story on declining home sales; a car crash that killed a local resident; and a cold … Continue reading

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Online Community Newspapers for Sale: Out2 Media Group Is Out To Nurture “Hyper-Local” Citizen Journalism

Want to own your own online newspaper? Bob Leonard, CEO of Out2 Media Group, may have a deal for you. He will set you up with a “hyper-local” local online presence. He will train you to be a newspaperman and … Continue reading

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“Unbundled Journalists” Revisited: Reporters — and Good Journalism — are What Matter Most

If the web is alive, as Newsweek proclaims, then conversation is the oxygen that makes it so. But conversation also has a nasty habit of making you think, and a recent comment from John Cass of Backbone Media has had … Continue reading

Posted in HonorTagProfessional, journalism, Journalism Next, News Media | 1 Comment

“Unbundled Journalists” Revisited: Reporters — and Good Journalism — are What Matter Most

If the web is alive, as Newsweek proclaims, then conversation is the oxygen that makes it so. But conversation also has a nasty habit of making you think, and a recent comment from John Cass of Backbone Media has had … Continue reading

Posted in HonorTagProfessional, journalism, Journalism Next, News Media | 1 Comment

Death by Google: What News Must Do to Earn Back its Brand

CARNAGE IN IRAQ, tears over missing teens, stories of lost hope in New Orleans. Cue the music. Run the graphics package. Lights, camera, action. We have seen this so much we have come to expect it – the “big” news … Continue reading

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“Unbundled” Journalists: Every Reporter is a Freelancer – and a Brand

In a previous post I said that newspapers have failed because they have lost their brand identities. Newspapers – not all, but the majority – sacrificed voice for profit, and ended up with neither. But that’s only part of the … Continue reading

Posted in HonorTagProfessional, journalism, Journalism Next, News Media | 9 Comments

New Rules for the Modern Journalist

Few would argue that institutional journalism has lost its way. But journalists are not institutions; they have minds, ideas, passion, prejudice and purpose. They have the tools necessary to bring journalism back from the abyss – but not the will. … Continue reading

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