It’s nice to know that six years removed from running a major PR agency, I can still spot press releases that read like someone regurgitated a bowl of B.S. gumbo.
The release — a "stop the Earth from spinning" pronouncement from MGM Mirage about a new casino project — is so long (1,200 words) you have to have a love for hyperbole and strong stomach muscles to get through it. If you do, however, you will be treated to such words and phrases as:
- A paradigm-shifting project
- Boosting efficiencies
- Sustainable elements
- Fueled by vision, diversity and resources
- Innovative
- Renowned
- World-class
- Unprecedented
And the best, from Terry Lanni, Chairman and Chief Executive Officer of MGM Mirage: "Project CityCenter confirms a cultural and lifestyle revival of city living, reaffirms the growing sophistication and maturity of Las Vegas and sets a benchmark for new growth and exciting new experiences as the city moves into its next 100 years."
Wow, all that plus gambling and hookers, too? Sign me up!
Gary Goldhammer -- Strategic storytelling for brands, organizations and executives 