Gary Goldhammer –author and storyteller.

Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author

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Category: Technology

  • Social Media Technology is History in Motion

    I’m a technology evolutionist. Granted I just made that up, but it fits. I don’t believe new technology is just created — I believe it evolves, with each innovation building on the other. No printing press, no iPad. These technologies are from different centuries yet share the same DNA. And like technology, content evolves too:…

  • Legos, Airplanes and the Future of the Web

    IN THE UNITED STATES we have a two-party system — well, technically. There’s the Democrats, the Republicans, and then the dozens of mini parties within and outside the main Parties, not to mention the multitudes of non-affiliated, disenfranchised and disillusioned. But for all its failings, Democracy is an open system which, for the most part,…

  • Let’s Say Goodbye to Social Media “Gurus”

    I’ve never liked the term Guru – it’s a throwaway word, much like Paradigm, Content, or Kanye. Plus, I wonder if calling a marketing person a “guru” is offensive to actual gurus, and whether by using the term I’ll get punished with some karmic payback, like being reincarnated as a Fox News anchor. But I…

  • Living the Absent Life

    Every week at least one or two people start following me on Twitter. This in itself is not a problem – my feed is public and I have nothing to hide from friend, foe or even Yankee fan. What I find interesting is that I haven’t posted anything on Twitter since I signed up for…

  • We Are the Firemen

    In May 1993 – the exact date and time escape me – my inner world, the one where thoughts are born, developed and processed, lost its ability to be silent. I since have lived with constant noise, the result of a tumor that, in an ironic nod to God’s comic grace, left me deaf in…

  • News Redux

    "We hope that through our virtual newsroom users will be able to connect better with the day’s news stories, leading to a greater understanding of the real world." — Sky News Head of News John Ryley News is bad enough these days, what with wars, shootings, psycho celebrity parents and Paris Hilton getting fitted for…

  • Beware the Flying Cars of Progress

    "If you invest more in the newsroom, do you make more money? The answer is yes. If you lower the amount of money spent in the newsroom, then pretty soon the news product becomes so bad that you begin to lose money." — Esther Thorson, Director of Research, Donald W. Reynolds Journalism Institute It’s been…

  • Redefining the Social Network and Social Media

    “I don’t think it is easy for MySpace and Facebook to adapt and bend to the needs of individual brands.” – Alexander Mouldovan, Founder, Crowd Factory They had names like Compuserve, The Well, Tribe and Usenet. One of them, a little regarded place called America Online, became a behemoth, though the others fell either into…