Gary Goldhammer –author and storyteller.
Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author
Category: social media
-
MY DAUGHTER RECENTLY UPGRADED from the I can’t-believe-you-carry-that-embarrassing-relic iPhone 4 to the new, shiny, I-am-a-respectable-member-of-modern-society iPhone 6. She touched the device and the heavens opened: Streaks of sunlight embraced her from the sky, fireworks erupted in a brilliant ballet and woodland animals gathered nearby to celebrate. Okay, not really. And by “not really” I mean…
-
TIME IS A THIEF. My first memory was not my first memory, it was simply all that was left after time erased the first eight years of my life. Time took away my dad so it took any memory of him too. Time is a thief. And it is relentless. Time threatened to kill me…
-
WHEN MISSOURI FOOTBALL PLAYER Michael Sam revealed he was gay, it was a landmark moment not just for professional sports but also for the power of social media. Within seconds of Sam’s New York Times story and interview on ESPN, we saw a flood of support from players and coaches. We saw quotes of concern…
-
EACH STEP OF THE Brand Storytelling Hero’s Journey is essential, but perhaps none more so than step two, the Emotional Hero. You might argue that emotion isn’t just a step; it’s a core ingredient in the overall narrative. Emotion – a laugh or a cry, a scare or a smile – is what makes a…
-
“The tools of conquest do not necessarily come with bombs and explosions and fallout. There are weapons that are simply thoughts, attitudes and prejudices to be found only in the minds of men. For the record, prejudices can kill. And suspicion can destroy. And a thoughtless, frightened search for a scapegoat has a fallout all…
-
Our user profiles, who art online, hallowed be our names. Thy check-ins done, thy badges won, on Earth as they are on FourSquare. Give us this day our smartphone apps. And forgive us our overuse of emoticons and Instagram filters, as we forgive those who tag us in old high school photos on Facebook. And…
-
LET THIS BE THE YEAR. Let 2013 be the time it ends. I’m sick of social media and I’m sure most of you are, too. It’s done, it’s old and it’s out of touch with modern life. Giving clients a social media strategy used to make agencies and clients look smart, now it just makes…
-
I’M CONSISTENTLY AMAZED BY how many companies engage in social media and forget that the word “social” is right there. But I don’t entirely blame them – I blame us. By “us” I mean the so-called professional communicators who are supposed to know better. Yet we too often stand idle while our clients treat Twitter…
Gary Goldhammer --author and storyteller. 