Gary Goldhammer –author and storyteller.

Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author

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Category: PR & Marketing

  • Breaking the Story Code: The Brand Storytelling “Hero’s Journey”

    “A hero ventures forth from the world of common day into a region of supernatural wonder; fabulous forces are there encountered and a decisive victory is won; the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.” – Joseph Campbell ANYONE WHO HAS WATCHED “STAR WARS” (and…

  • Brands Just Want to be Remembered

    I wonder what people would do if they knew. Every day, all around them, companies and brand managers and marketers are jockeying for attention. Consumers are segmented into audiences, targets and strings of data. They are talked about and analyzed as if the public was little more than computer code that needed to be hacked.…

  • Kill the Click: Digital is All About the Clock

    IT’S TIME TO KILL the click. This isn’t something the traditional digital advertising industry wants to hear (and yes, there is such a thing as “traditional” digital advertising.) Clicks equal cash goes the maxim, though those selling clicks are the ones who make the real cash – not necessarily the companies trying to get customers…

  • Journalists to Brands: Don’t Give Us “Content,” Tell Us Stories

    ALTHOUGH I CAN’T TRACE THE ORIGIN with any certainty, I’m nevertheless pretty sure that the word “content” was first used by a marketer, not a by a journalist. Journalists are in the business of stories. Always have been – and despite the 24/7 streams of info-snacks and feeds forced through ever-congested virtual pipes, they always…

  • Communities of Intent: The New Bing Tries to Resuscitate the Web

    THE WEB IS BACK. Or at least Bing, with its new social-focused interface, is trying to make the Web relevant again – while making Google less relevant in the process. Over the coming weeks, Bing users will not only get search results, but social recommendations from multiple sources including Facebook and Twitter (and yes, Google…

  • Why Most Brands Will Suck at Storytelling

    “STORY” IS THE NEW “CONTENT.” As buzzwords go, story isn’t entirely bad — for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. So I’m good with story. But let’s be honest, success lies not in the idea but…

  • Why the New Facebook Matters for Marketers – and Why it Shouldn’t

    (The following post originally appeared on the Velocidi.com blog.) Remember the days when Facebook would launch new features and then announce them? What a difference an impending IPO makes. Now Facebook not only tells us what’s going happen, it has day-long events to educate and court marketers, as evidenced by last week’s Facebook Marketing Conference…

  • Social Media Won’t Kill Listening, But It’s Getting Harder to Hear

    Not all that long ago – albeit longer than we may care to admit – families gathered around large living room radios and listened to news, dramas, comedies and live music. People read newspapers and heard the words spring to life in their heads. We watched and listened to television. Along came the Internet and…