Gary Goldhammer –author and storyteller.
Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author
Category: Uncategorized
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In 2014, I wrote a blog post called “Breaking the Story Code: The Brand Storytelling Hero’s Journey.” That post was a part of a series, which became a short book, which became presentations and client workshops and applying the methodology with brands like Ford and Bank of America. I was an anomaly then (and now…
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FERRIS BUELLER WAS RIGHT. Life moved fast so I did too. I focused on what was ahead of me and missed what was right in front of me. Because I was building a business while she was learning to read. Because I climbed the corporate ladder and spent most of my time in New York…
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THE DECLARATION OF INDEPENDENCE WILL HAVE NEW MEANING THIS JULY 4. We will celebrate our independence as a nation while we declare our independence from reality. We will attend backyard barbecues as we codify our independence from compassion and rationalize our retreat from common sense. We will light up the sky with fireworks as we…
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Just so I got this straight:
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“IT’S FUN GETTING OLD.” He was joking, in that adorable old man manner of sarcastic whimsy — the kind that elicits a polite laugh the first and fifteenth time you hear it. I chuckled and nodded, and then we both continued our respective ritual morning walks in opposite directions. I didn’t mind the comment. After…
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THERE’S A TIME AND A PLACE. The time was 8:47 pm. The place was the Potomac, on approach to Reagan National Airport in Washington, D.C. A U.S. Army helicopter collided with an American Eagle flight, killing all 64 passengers and three military personnel. The river was on fire as politicians and pundits cried havoc. Bodies…
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The better part of my career was spent on SEO – working to get clients “above the fold” on Google by gaming a system that kept changing the rules. Keywords were the gold nuggets of content marketing; “storytelling” became a euphemism for flooding the zone with mindless copy. SEO today isn’t dead, but it’s dying.…
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THIS ISN’T POLITICAL. I don’t talk about politics online. If you know me then you already know where I stand — and if you don’t know me, then you really shouldn’t give a shit what I think. Hell, I barely give a shit what I think. But like I said, this isn’t political, so I…
Gary Goldhammer --author and storyteller. 