Gary Goldhammer –author and storyteller.

Content strategist, PR practitioner and marketer | digital and social media innovator | writer and author

recent posts

about

Category: News Media

  • Revisiting the Ghosts of Auroras Past

    “If we don’t meet again, your final assignment from me is perhaps the most important lesson you will learn in life. Go to your mother, father, brother and sisters, and tell them with all your heart how much you love them. And tell them you know how much they love you too. Go out of…

  • Why Most Brands Will Suck at Storytelling

    “STORY” IS THE NEW “CONTENT.” As buzzwords go, story isn’t entirely bad — for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. So I’m good with story. But let’s be honest, success lies not in the idea but…

  • From Interest to Identity: Social Media and Local Journalism Will Lead Us Back

    Pinterest is the latest but not the first. For that title you need to go back to Compuserve and AOL 1.0, back even to the Usenet and BBS systems. You need to add blogs and communities like iVillage to the list, and countless groups, services and platforms dedicated to one thing: Creating Communities of Interest.…

  • Introducing “PEARL” – A Tool for Determining What People Will Pay for Online News

    The easy answer to how much consumers will pay for online news – if there is such a thing as an easy answer – is “they’ll pay what it’s worth.” Of course that’s’ the problem: In a world where free access to news is a presumed birthright and stories have been reduced to commoditized pieces…

  • Murdoch, The Daily, and Journalism as Art

    “I do certainly see the day when more people will be buying their newspapers on portable reading panels than on crushed trees. Then we’re going to have no paper, no printing plants, no unions. It’s going to be great.” — Rupert Murdoch, Sept. 14, 2009 “Thanks for the trial subscription, but so far, it is…

  • The WikiLeaks Saga: Transparency without Judgment is Gossip, not Journalism

    Everyone is talking about the WikiLeaks disclosure of confidential diplomatic cables revealing the oft prickly relationship nations have with each other. That this comes as a shock is almost as shocking as the messages themselves, which, stripped of the Bond/Bourne intrigue and hurt pride, amount to little more than high school gossip and in-fighting among…

  • Two out of Three is Best for Online Journalism

    You all know the rule. No, not the Golden Rule, which of course is never speak to John Hamm unless Hamm speaks to you first, no matter how handsome and inviting he looks. Seriously, Hamm is like Bieber for MILFs. I mean the “Pick Two” rule — cheap, fast, or good. Most people when hiring…

  • Ten Steps for Moving Journalism Forward

    The Society of Professional Journalists (SPJ) has a problem — it's still a "society" (the oldest of its kind), but the terms "professional" and "journalist" are not what they used to be. Digital media and bottom-up news models have forced SPJ to re-evaluate its role and how it best can help today's journalists survive and…