Every once in a while a communications industry organization invites me to speak about social media. There are typically two reasons for this: 1) Steve Rubel wasn’t available (this happened all the time when I was at Edelman), or 2) the organizers didn’t realize until too late that the only “A-list” I’m on is theContinue reading “Social Distortion: Why PRSA and other Legacy Organizations Have Lost Their Relevance”
Tag Archives: PRSA
PR Industry: Fall Back, or Spring Forward
My relationship with PRSA – the Public Relations Society of America – goes back to 1994 when I first got into the business. As a journalist, I belonged to the Society of Professional Journalists (SPJ) and was even president of the University of Missouri chapter, so I was no stranger to trade organizations. Both groupsContinue reading “PR Industry: Fall Back, or Spring Forward”
Gary Goldhammer -- Strategic storytelling for brands, organizations and executives 