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Tag Archives: PRSA
Social Distortion: Why PRSA and other Legacy Organizations Have Lost Their Relevance
Every once in a while a communications industry organization invites me to speak about social media. There are typically two reasons for this: 1) Steve Rubel wasn’t available (this happened all the time when I was at Edelman), or 2) … Continue reading
Posted in PR & Marketing, social media
Tagged 4As, advertising, AMA, Edelman, marketing, OCPRSA, PR, PRSA, public engagement, public relations, Richard Edelman, social media
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PR Industry: Fall Back, or Spring Forward
My relationship with PRSA – the Public Relations Society of America – goes back to 1994 when I first got into the business. As a journalist, I belonged to the Society of Professional Journalists (SPJ) and was even president of … Continue reading
