Tag Archives: marketing

Social Media Won’t Kill Listening, But It’s Getting Harder to Hear

Not all that long ago – albeit longer than we may care to admit – families gathered around large living room radios and listened to news, dramas, comedies and live music. People read newspapers and heard the words spring to … Continue reading

Posted in PR & Marketing, social media | Tagged , , | Leave a comment

Social Media, Super Bowl Edition: Be a Community Quarterback

Now is the time of year when thoughts turn to matters of the heart – and no, I’m not talking about Valentine’s Day. I’m talking about the Super Bowl, where we see the heart of a champion. And Super Bowl … Continue reading

Posted in PR & Marketing, social media | Tagged , , , , | Leave a comment

2012 Prediction: Paper Will Be the Next Disruptive Technology

There’s a little-known scene in the movie “Star Trek: First Contact,” where Lt. Commander Data, an android, observes Captain Jean-Luc Picard touching the hull of an historic spacecraft. The captain smiles and taps the ship with his bare fingers, to … Continue reading

Posted in Innovation, PR & Marketing, Technology | Tagged , , , , , , | 1 Comment

2012 Prediction: Stop the Bullshit and Do Marketing That Matters

It’s just about time for all of the 2012 marketing and social media trend predictions, that annual rite of passage for seasoned and budding gurus, ninjas or whatever the hell the latest term is for people who tend to say … Continue reading

Posted in PR & Marketing, social media | Tagged , , , , | Leave a comment

My Year of Living (Not So) Dangerously

There are three kinds of “leaps” a person can take: A leap of conscience A leap of comfort A leap of faith A year ago, I took all three. I ran giddy and trembling into the unknown. I leaped – … Continue reading

Posted in PR & Marketing | Tagged , , , , , | Leave a comment

Letting the Audience Lead

An anxious mother walked closely behind her son at the Seattle airport. The child, who was barely a toddler, wanted to explorer. The mom wanted to catch him before he “explored” down the escalator. This delicate dance – son dashing … Continue reading

Posted in PR & Marketing, social media | Tagged , , , | Leave a comment

Shit My Conscience Says

There are times – this being one of them – when it needs to stop. I know what I’m “supposed” to do. I know what I’m expected to say when in a meeting with clients or chatting with peers. But … Continue reading

Posted in PR & Marketing | Tagged , , , | 1 Comment