Every once in a while a communications industry organization invites me to speak about social media. There are typically two reasons for this: 1) Steve Rubel wasn’t available (this happened all the time when I was at Edelman), or 2) the organizers didn’t realize until too late that the only “A-list” I’m on is theContinue reading “Social Distortion: Why PRSA and other Legacy Organizations Have Lost Their Relevance”