PBS’ NewsHour broadcast a definitive story about the future of news.
It covers the gamut: Mainstream newspapers producing online video and other enhanced “on the go” content; citizen journalism; blogs and RSS; and mobile phones and other technologies that speak to today’s “what I want, where I want and how I want it” news consumers and creators. No mention of Podcasting, however, despite the near meteoric rise in its adoption by news media and corporations alike (though the omission may have been because PBS ran a story about Podcasting back in February.)
The piece ends with an admission from a local newspaper editor that these technologies “are very disruptive to established news organizations.” They are indeed – and it’s about time.
Gary Goldhammer -- Strategic storytelling for brands, organizations and executives 