My business partner and I conducted a seminar recently at a Public Relations Society of America workshop on media relations. Linda is posting a summary of the presentation on her blog, Znetlady: Modern Media Modo, in three parts.
The first post is on – what else – blogs. Check it out here, and then go back later to read about RSS and Podcasting as media relations tools.
Gary Goldhammer -- Strategic storytelling for brands, organizations and executives 